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Most Marketing is Insane.

The definition of insanity = doing the same thing and expecting a different result. I look at a lot of social media plans, and one of the things that constantly surprises me is how long businesses continue to do something that doesn’t get them … [Read more...]

Social Media Not Working? It is Probably Your Fault.

I evaluate tons of social media executions a year… for clients, people in our trainings or just for fun. While I don’t have all of the answers, one thing has become clear: Most businesses that don’t get results from social media don’t to it … [Read more...]

The Secret to AMAZING Marketing Results

If you do the same things the same way as your  competitors, you’ll get the same results as them. You don’t get ahead by doing the same thing, the same way as everyone else. How do you get ahead? How do you get amazing results? Do … [Read more...]

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! … [Read more...]

Professional Speaking: Delivery Trumps Content

  I've been a professional speaker for many years now, and I've also seen thousands of speakers - both amazing ones and not so amazing ones. I've also had the pleasure of seeing speaker feedback - both my own and that of other speakers, and … [Read more...]

Can Disconnecting Increase Stress?

I've read a lot about "disconnecting" and with summer in full swing, many people are taking breaks where they have little to no digital connectivity. I recently had one of these - 5 days with no cell phone reception or wifi (confession: I cheated … [Read more...]

I Hate you With the Fire of a Thousand Suns….

I was listening to NPR today (on a 10 hour car ride from Toronto to Cincinnati) and the guy on the radio was talking about a terrible experience he had with United Airlines. The experience made me laugh - as a frequent traveler, I've had far worse … [Read more...]

Social Media Excellence is Like Weight Loss – THERE IS A MAGIC PILL!!!!

No. It doesn’t work that way. With weight loss or social media. There are so many supplements and products promising that you can lose weight while eating whatever you want and never exercising. It reminds me of some social media “gurus” … [Read more...]

Social Media is Easy When You Love What You Do (Seriously)

I work with hundreds of businesses on their social media each year, and one of the most common questions is “How do I make time for all of this?????” Updating status multiple times a day on Facebook and Twitter, writing a blog and keeping up with … [Read more...]

Entrepreneur Tip: The Last 10% Matters Most

I was recently at the Grand Canyon and we decided to go to a lookout point to watch the sunset. It was freezing and windy, and there were a lot of people there. The sun went down and 95% of the people left. Then the magic happened. You see the … [Read more...]

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