In a Professional Statement, one of the essential tools is Your Professional Benefit - or what someone gets from your solution. Why do they care about your solution? How does it benefit them? The professional benefit is the “hook” to what you do – it … [Read more...]

One step in crafting your Professional Statement is to have a defined Professional Solution. Your professional solution is the solution that you provide. Here is a guide to help you narrow in on defining your professional solution. Think … [Read more...]

A Professional Description is how you explain to people what you do. While this may seem easy, many people get it wrong. They are often too vague, or they are complicated, so people don’t understand what they actually do. Here are 4 tips to write a … [Read more...]

P A starting point to launching a powerful personal brand is to step back and define a Personal Brand Statement. Your Personal Brand Statement combines your professional description, solution, benefit, and USP. These elements will be the roadmap … [Read more...]