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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Why You Should Ignore the “Next Big Thing” in Social Media

Remember QR codes? Google+? Ello? All of these were “the next big thing in marketing” where marketers started investing their time and $$ in new social networks ahead of user adoption. Marketers seem to believe that there is a first-mover advantage … [Read more...]

Want My Advice? Do This First.

A lot of social media practitioners, consultants and “social media experts” complain about people constantly asking to “pick their brain”. Most of the posts complain about people asking for free advice and explain in great detail how and why this is … [Read more...]

Marketing Strategy: Optimization vs. More

  Many businesses that I work with are looking for strategies to get more traffic, more followers, more likes. They want to grow their footprint and reach more people. One thing to consider is whether or not your time is better spent getting … [Read more...]

Defensiveness is Killing You

  I’ve been consulting and training companies on social media for 10 years now (time flies!!!). Companies pay me to go in and tell them what they should do to get better results. As an outsider it is really easy to see their mistakes – when you … [Read more...]

Want to Grow Your Business? Focus on What Matters.

I read something yesterday (I’m tired today from 12+ hours of international travel so I can’t tell you where I read it or even who said it) that resonated with me about driving focus in your business. Make a list of 20 things that you could do to … [Read more...]

Keynote Speaking: Entertainment is Just as Important as Education

I recently gave a social media keynote at a conference and had the opportunity to watch the other keynote speakers. Most of the other speakers were respected industry experts with great knowledge and sound advice. The problem was that they spent all … [Read more...]

What is the Next Big Thing in Social Media?

It isn’t a shiny new object. It isn’t the newest social network that social media marketers join in an attempt to get first mover advantage. It isn’t Google+, Ello, Peach or whatever else people are buzzing about. The next big thing in social … [Read more...]

How to Say YES to Every Request

I hate to say no. I really hate it when someone asks me for something and I have to say no to them. I try not to say no, but the reality is that I can’t do everything for everyone. I have limited time. I have to focus on things that pay the bills. A … [Read more...]

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