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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Shift Your Focus to Thumbstopping Power and Get Digital Results

Think about your own mobile social media use. That thumb gets a workout, doesn't it? It's incredible how fast you can scroll through content. Digital marketers spend tons of time trying to get the results they need. But they're focusing on the … [Read more...]

The Key to Digital Marketing Success is Constant Training

We live in such a task-oriented society. To-do lists are never ending and we're expected to go, go, go during our working hours. If I was honest about how much time I commit to training each week, it makes me think about how much better my results … [Read more...]

Is Blogging Still Important?

A few weeks ago I gave a social media keynote presentation to a group of business owners, and I was asked if blogging is still an important part of the social media mix.  This is a common question that I get when giving social media presentations, … [Read more...]

Cincinnati Training Space: Things To Consider When Booking A Training Space

In my experiences training groups about social media marketing, I have encountered a number of obstacles with renting out training spaces and venues. We also recently launched our own training room in Cincinnati that we rent out, and I've had the … [Read more...]

Facebook Across the Globe

I've had the pleasure to speak in Brazil, London and Canada a number of times, and one of the pieces of "homework" that I always do before speaking in a new country is research their social media use. One interesting thing is that while the social … [Read more...]

Setting Goals for your Social Media Strategy

In my presentations, I like to emphasize the importance of setting goals when implementing social media into a business plan.  Have you set goals for your company’s social media strategy plan for 2011?  The year has just begun and it’s not too late … [Read more...]

Big Announcement: I'm Writing a Text Book on Social Media Marketing!

That’s right!  I wanted you to be among the first to know that I have recently confirmed a contract to work on a text book on social media marketing.  This will likely be one of the first (if not the first) text books released on Social Media … [Read more...]

Social Media Marketing – Just Showing Up Isn't Good Enough Any More

The Early Days of Social Media When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers. Consumers were curious about why brands were online and what they were talking … [Read more...]

How to Create Passionate Raving Fans for Your Brand

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts. The secret truth is that getting people to like you is often as simple as just being … [Read more...]

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

As you may know, I had a busy November - I spent a week in NY for the ad:tech conference (disclosure - they are a client) and then went to PubCon Las Vegas.  I wanted to take some time to post my key take-aways from each of the conferences.  I'll … [Read more...]

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