Defensiveness is Killing You

  I’ve been consulting and training companies on social media for 10 years now (time flies!!!). Companies pay me to go in and tell them what they should do to get better results. As an outsider it is really easy to see their mistakes – when you … [Read more...]

Want to Grow Your Business? Focus on What Matters.

I read something yesterday (I’m tired today from 12+ hours of international travel so I can’t tell you where I read it or even who said it) that resonated with me about driving focus in your business. Make a list of 20 things that you could do to … [Read more...]

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Keynote Speaking: Entertainment is Just as Important as Education

I recently gave a social media keynote at a conference and had the opportunity to watch the other keynote speakers. Most of the other speakers were respected industry experts with great knowledge and sound advice. The problem was that they spent all … [Read more...]

What is the Next Big Thing in Social Media?

It isn’t a shiny new object. It isn’t the newest social network that social media marketers join in an attempt to get first mover advantage. It isn’t Google+, Ello, Peach or whatever else people are buzzing about. The next big thing in social … [Read more...]

How to Say YES to Every Request

I hate to say no. I really hate it when someone asks me for something and I have to say no to them. I try not to say no, but the reality is that I can’t do everything for everyone. I have limited time. I have to focus on things that pay the bills. A … [Read more...]

Do You Hate Monday? Do Something Different.

If you hate Mondays you have the wrong job. When I worked for a big company I dreaded Monday. My coworkers and I would get together Sunday night and watch Grey’s Anatomy and commiserate about the coming week. I had a pretty good job. It wasn’t … [Read more...]

Most Marketing is Insane.

The definition of insanity = doing the same thing and expecting a different result. I look at a lot of social media plans, and one of the things that constantly surprises me is how long businesses continue to do something that doesn’t get them … [Read more...]

Social Media Not Working? It is Probably Your Fault.

I evaluate tons of social media executions a year… for clients, people in our trainings or just for fun. While I don’t have all of the answers, one thing has become clear: Most businesses that don’t get results from social media don’t to it … [Read more...]

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