Shift Your Focus to Thumbstopping Power and Get Digital Results

Think about your own mobile social media use. That thumb gets a workout, doesn't it? It's incredible how fast you can scroll through content. Digital marketers spend tons of time trying to get the results they need. But they're focusing on the … [Read more...]

Why You Should Ignore the “Next Big Thing” in Social Media

Remember QR codes? Google+? Ello? All of these were “the next big thing in marketing” where marketers started investing their time and $$ in new social networks ahead of user adoption. Marketers seem to believe that there is a first-mover advantage … [Read more...]

Most Marketing is Insane.

The definition of insanity = doing the same thing and expecting a different result. I look at a lot of social media plans, and one of the things that constantly surprises me is how long businesses continue to do something that doesn’t get them … [Read more...]

Social Media Not Working? It is Probably Your Fault.

I evaluate tons of social media executions a year… for clients, people in our trainings or just for fun. While I don’t have all of the answers, one thing has become clear: Most businesses that don’t get results from social media don’t to it … [Read more...]

Social Media Excellence is Like Weight Loss – THERE IS A MAGIC PILL!!!!

No. It doesn’t work that way. With weight loss or social media. There are so many supplements and products promising that you can lose weight while eating whatever you want and never exercising. It reminds me of some social media “gurus” … [Read more...]

Social Media is Easy When You Love What You Do (Seriously)

I work with hundreds of businesses on their social media each year, and one of the most common questions is “How do I make time for all of this?????” Updating status multiple times a day on Facebook and Twitter, writing a blog and keeping up with … [Read more...]

Matter More, Market Less

I read this quote in my Facebook newsfeed today (and apparently credit is due to Nathan Engels for sharing it). As a marketer, it may be surprising that I would share this. Market less. Matter more. With social media, if you create content that … [Read more...]

Social Media isn’t a Magic Bullet

Many of the businesses that I work with, especially small businesses and start-ups think that social media is a magic bullet that will bring them an endless stream of customers. It doesn’t work this way. If it did everyone would be rich and … [Read more...]

5 Ways to Use Pinterest Places to Promote Your Event

Pinterest Place Pins allow you to share pins on an interactive map that can help promote your event. We recently used Pinterest Place Pins to not only provide more information to attendees but also promote the event in general on Pinterest and our … [Read more...]

Announcing My Latest Book: Visual Social Marketing for Dummies

My newest book, Visual Social Marketing for Dummies published by Wiley is now available on shelves and online! I'm really excited that this book is now finished - it was a long journey. Visual Social Marketing for Dummies is packed with tips, tricks … [Read more...]

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