Defensiveness is Killing You



I’ve been consulting and training companies on social media for 10 years now (time flies!!!). Companies pay me to go in and tell them what they should do to get better results. As an outsider it is really easy to see their mistakes – when you are in the weeds you don’t often see them.

My job is to tell them what to fix. They proactively reached out to me asking me to help them. They know they are making mistakes and want to improve.

One of the things I’ve noticed is that many people, when confronted with how they can improve naturally respond with excuses and reasons. They know they aren’t getting results (that is why they hired me) but they have a hard time not being defensive when shown how to improve.

I think it is a natural reaction.

It is difficult to hear that we aren’t doing something well.

I tell them that their Facebook posts aren’t getting results because the content isn’t optimized. They get defensive even though they know it isn’t working. Then we have to waste time talking about their excuses/reasons and I have to convince them to listen to the advice that they paid me for. It is a bit of a dance where I try to make sure they don’t feel attacked or offended.

The reality is that if they would just be open minded and listen they could fix things faster and move on more quickly.

Other clients have no ego, no defensiveness. They are eager for feedback, ask questions and implement quickly.

If you can be less defensive you can get better results faster.

We can all improve. I can improve 5 things about my writing style or headlines now. Getting actionable feedback encourages me to do better.

Consider your approach to feedback. Are you defensive? Are you open to it and eager for advice?

In my experience the less defensive you are about feedback, the more likely you are to change and grow.

Do You Hate Monday? Do Something Different.

Do You Hate Mondays blog post

If you hate Mondays you have the wrong job.

When I worked for a big company I dreaded Monday. My coworkers and I would get together Sunday night and watch Grey’s Anatomy and commiserate about the coming week.

I had a pretty good job. It wasn’t awful. I didn’t love it though.

Now I love Mondays.

I look forward to the possibilities and potential of what I can accomplish.

If you hate Mondays, start working on your escape plan.

Celebrity Nude Photos and Your Digital Footprint

What's your digital footprint?I’ve been reading on Facebook and in the media a lot of different comments and perspectives about the recent leaked celebrity nude photos. The discussion quickly changed from “Exciting Celebrity News Pics” to a dialogue about sexism and violation of privacy.

Here is the thing.

No content that you create digitally is ever safe. Period.

This is called your digital footprint – it is all of the digital content about you (whether you create it or somebody else does).

I speak a lot to college students about social media, and we’ve all heard the mantra “nothing you post on Facebook is ever really private – no matter how you handle your privacy settings”. We tell people “assume that everything you post is public” as a guiding principle for social media participation — on Facebook, Snapchat, Twitter, Instagram, everywhere.

Yet really the warning should extend to any digital content that you choose to create about yourself – drugs, drinking, partying or naked pics.

Any of these things can come back to haunt you – regardless of how careful you are.

Should people violate your privacy?

Of course not.

Did the celebrities with nude photos deserve to have their privacy violated?


Should you be careful of the digital content that you choose to create?


Should you consider that at some point, maliciously or otherwise your digital content could find its way online?


Many business professionals that I know are very careful about the situations that they allow themselves to be photographed in.

The bottom line is: always consider your digital footprint. Every piece of digital content you create could somehow, sometime, be found. Be aware of that whenever you capture digital content or post anything digitally.

I don’t care if you take naked pictures (I’m not your mother). Just be aware of the possibilities.

Think of this the next time you take a digital (or non-digital photo).

How Speakers Can Use Infographics

Over the past few years I’ve been big on visual social marketing (I wrote 2 books on it), and I’ve recently been experimenting with infographics for uses beyond statistics. Soooo…. I created an infographic to represent my speaking qualifications and experience as a way to visually represent myself. As you can see below, the infographic shares my key accomplishments and bio information.

This would also be a great tool for personal branding for authors, coaches and consultants.

The reasons that I like the infographic as a professional speaker are:

  • Visually shows my accomplishments
  • Focuses on most impressive aspects of my background
  • Easy for people to understand and digest the information
  • Can be read by a meeting planner vs. a bio
  • Meetings and events can use it to promote me as a speaker

What do you think? Would you ever create one of these?

Krista Neher Infographic Professional Speaker

How My Online Brand Got Me International Speaking Gigs, Clients, Job Offers, 2 Book Deals and more….

How I Built My Personal BrandI’ve been thinking about my online brand for a few years now. It started out back in 2007, when I only had a MySpace page (and a pitiful one at that) and I decided that I needed some professional assets to offset the intoxicated party-posts that comprised most of my MySpace.

Since then, I’ve enhanced my brand, little by little over the years. I started with a blog, moved over to a self-hosted blog and now I have a fully created professional website.

I also have a presence on a variety of other social networks – Facebook, LinkedIn, Twitter, Slideshare and countless others.

When I started creating a personal brand online, it wasn’t because I knew how valuable it would be. It was because I was embarrassed of MySpace.

How I Built My Personal Brand

It all started with thought-leadership content. I was working for an internet startup and I wanted to share some of our social media marketing learnings. Social media was new and I had the opportunity to experiment and share the results. It wasn’t rocket-science, and I wasn’t really doing it to build my brand. It was more about sharing something I knew.

What I realized really quickly was that if you show people your expertise consistently online, you don’t have to tell them you are the expert.  By showing what I was doing in social media marketing, I became an expert.

I built my brand simply by talking about what I knew about.

My Online Brand Got Me My First Client (and it was a HUGE ONE)

After the startup I was working for sold, I wasn’t sure what I wanted to do next. I continued to blog and had a Twitter account (LinkedIn wasn’t too big back then), and I still wasn’t really trying to build a brand online.

One day, I got a Tweet from a brand manager at P&G. I had worked at P&G in the past, but he didn’t know me from that. He followed me on Twitter and read my blog. He told me that they were trying to do social media and needed some help.

They hired me as a consultant, and I had the opportunity to work with P&G on their first social media community manager strategy (a model that is now replicated throughout the company).

Then I realized my Brand Mattered

This was when I started to get it. If I had wanted to work with P&G on social media I never would have been able to get my foot in the door. BUT when I created a personal brand that showed my knowledge, they came to me.


Over the years, I became more proactive about showing and sharing my knowledge and expertise online through different social media channels.

I have generated more and more value from this.

I got offered to co-author a textbook because I had written a blog post on social media strategy and it resonated with the person who had the book deal.

I have gained countless new clients from LinkedIn because they see me sharing content on social media and I am the first person to come to mind when they need support.

I’ve received countless international speaking and training opportunities from people who found me on search engines.

How I Built My Personal Brand Online

I built my personal brand online organically – by simply sharing my knowledge across multiple social networks and introducing myself to different audiences. Every year I’ve improved a bit.

This isn’t rocket science, but many people just don’t know where to start. The key steps to personal branding identified in Launch Yourself, our new personal branding class are Define, Design and Deliver. Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.

The #1 Thing You Need to Do for Your Online Personal Brand

Now that Boot Camp Digital launched our new personal branding training course called Launch Yourself, we’ve been sharing tons of personal branding
 tips and resources for our fans and followers.

When another professional wants to learn something about you in 2013, the first thing they’re going to do is Google you. If your online brand isn’t impressive – or worse, if you’re basically nonexistent online – you’ll be missing out on thousands of opportunities, connections, and more.

So what’s the most important thing you can do when it comes to improving your online brand? Google yourself!

If you want to know how you appear to other professionals online, look yourself up on search engines. First impressions no longer involve your resume personal branding and proper business attire for an in-person meeting. First impressions are the first 1-10 links that show up in a search engine when someone types in your name.

Google yourself to see what social networks you’re showing up on, and think about how your brand appears to other professionals. If your online persona is much less professional than what your real-life persona is like in the workplace, you have a lot of work to do!

Start getting active on as many social networks as you can – Facebook, Twitter, LinkedIn, Google+, blogs, and more. This is the perfect opportunity for you to demonstrate that you care about what you do, and that you know what you’re talking about.

Share articles related to your line of work, and write blog posts and post videos that will be helpful to followers, fans, and colleagues.

After you’ve spent a couple of weeks becoming more present or just improving your online brand, Google yourself again. You’ll be surprised at how much more impressive your brand is after just a few days and minimal effort. If you need more help (which most serious professionals do), then check out our personal branding development class, Launch Yourself!


27 Ways to Build a Strong Online Personal Brand

27 ways to grow your personal brand onlineIn the Internet age, a powerful personal online brand is a must for speakers, consultants, CEOs, sales representatives, business owners, freelancers and people in transition. Our new personal branding program Launch Yourself: Define, Design and Deliver Your Personal Brand Online is is generating a lot of interest, and I wanted to share some of the top tips for online personal brand building here.

What people find when they search for you online is now the first impression you are creating.

There are many ways to build a powerful brand online. Prior to building your brand, be sure to define your brand – what your brand is all about.

Once you’ve defined your brand and know what you want your brand to be about, here are a few ways to create a powerful brand online:

  1. Update your LinkedIn Profile – With all of your relevant background information, job information, etc.
  2. Create a blog and share your thoughts
  3. Join Twitter and connect with others in the community
  4. Participate in LinkedIn groups with other experts
  5. Create a branded website for yourself (for example I’m at
  6. Create a profile on About.Me
  7. Create a profile on Google+ and share relevant news
  8. Comment on blog posts from other experts
  9. Become a guest writer on industry news sites
  10.  Join industry discussion forums and share your thoughts
  11. Create a visual resume from Re.Vu
  12. Make sure your Facebook profile is appropriate
  13. Create Pinterest boards that act as a resource
  14. Use Instagram to visually share your experiences
  15. Upload your resume online
  16. Share video thoughts on YouTube
  17. Request recommendations on LinkedIn
  18. Join Facebook groups for your industry
  19. Tweet at industry thought leaders
  20. Comment on news stories that are relevant to your industry
  21. Join industry associations and look for opportunities to participate
  22. Find groups of your industry 
  23. Answer questions on
  24. Ask for endorsements on LinkedIn
  25. Share presentations on Slideshare
  26. Share reports or whitepapers on
  27. Leave reviews on industry books on
  • To check availability and see how I can make your event a home run. Contact
  • Discover how Krista will educate, excite and engage your audience. Speaker Info

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