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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Search Makes Social Media even MORE Important

Last week I ran a corporate training program for a large ad agency in New York and we had a lot of discussion about search and social media. We know that people search for things.  A lot.  Especially when making a purchase.  This isn't a surprise … [Read more...]

Blogs are Like WalMart and Video Didn't Kill the Radio Star – Traditional Media Reinvention

Last week at ad:tech San Francisco there was a lot of talk about media and the impact that blogs and social media are having on traditional news.  I'm not a news expert, and have never worked in traditional news, but I think that traditional media … [Read more...]

Top 10 Highlights from Ad:tech Day 1

Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital).  With so many smart marketing people in one place there was a ton of great content.  I wanted to share the highlights of Day 1. Digital Marketers … [Read more...]

Book Review: The New Rules of PR and Marketing – A Great Read

This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas.  It gives you real examples and practical advice for how to build your brand online.  It also covers both marketing and PR, and can be … [Read more...]

Deception Marketing – Losing Trust for your Brand and Annoying People

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed.  It didn't have my name on it, … [Read more...]

Why Digital Marketing Requires a Learning Organization

I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G). Today, marketers and ad agencies don't have to stay on top of dramatically … [Read more...]

Social Media Marketing – Just Showing Up Isn't Good Enough Any More

The Early Days of Social Media When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers. Consumers were curious about why brands were online and what they were talking … [Read more...]

How to Create Passionate Raving Fans for Your Brand

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts. The secret truth is that getting people to like you is often as simple as just being … [Read more...]

Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010

This post is a detour from my regular marketing posts..... please disregard if you are not interested in the personal randomness. Over the weekend I was reflecting on last year and thinking about this year and what I want to accomplish.  There are … [Read more...]

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

As you may know, I had a busy November - I spent a week in NY for the ad:tech conference (disclosure - they are a client) and then went to PubCon Las Vegas.  I wanted to take some time to post my key take-aways from each of the conferences.  I'll … [Read more...]

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