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Marketing Strategy: Optimization vs. More

  Many businesses that I work with are looking for strategies to get more traffic, more followers, more likes. They want to grow their footprint and reach more people. One thing to consider is whether or not your time is better spent getting … [Read more...]

SuperBowl Ad Review: Dads and the New Moms, Let's Make Fun of Hipsters and WTF Nationwide?!?!?!?!

Like many of you, I love watching the Super Bowl - mostly for the ads. When it comes to ads, this year didn't disappoint - there were highs, lows and some serious WTF moments. Here are my highlights of the ads: 1) Dads are the new Moms A few years … [Read more...]

Are you prepared for Emergencies?

Today, at 11:30 a friend Facebook chatted me to let me know that she had given a news station my contact information for a story they were doing. A minute later they called asking to come by the office in 15 minutes to do the interview. Not only did … [Read more...]

The #1 Thing You Need to Do for Your Online Personal Brand

Now that Boot Camp Digital launched our new personal branding training course called Launch Yourself, we've been sharing tons of personal branding  tips and resources for our fans and followers. When another professional wants to learn something … [Read more...]

The Art of Enchantment with Guy Kawasaki at #BoldFusion Cincinnati

I've had the opportunity to hear Guy speak a number of times, and was even at a party at his house a few years ago.  This year I had the opportunity to hear him talk about Enchantment at #BoldFusion in Cincinnati.  Enchantment can help businesses and … [Read more...]

Show Don't Tell: Good Marketing Isn't about Irrelevant Messages

As you probably know, I live in Cincinnati, and the Cincinnati airport CVG has had the highest fares in the nation.  Yes, the most expensive airport to fly from in America has been Cincinnati, an airport that is dominated by Delta.  Flights on … [Read more...]

70% of CEOs Have Lost Trust In Marketers: What is the Problem and What do We Do About It?

Bryan Eisenberg shared an article today from Marketing Week that claims that 70% of CEOs have lost trust in marketers. The reasons? They can't justify ROI They have “continuously failed” to prove marketing strategies and campaigns delivered … [Read more...]

Value Added Marketing: An Election Example

I know that we are all glad that the election is finally over and hopefully the charged political commentary across our social network feeds will finally come to an end. Now that the election is over, marketing and advertising pros as well as … [Read more...]

Dasani Facebook App – "Recycle" your Photos and Get a Great Cover Image

  These days it seems like every brand has a Facebook application.... and personally, I find very few of them at all interesting or engaging.  I came across the Dasani photosynthesis application (I think through an ad), and it was one of the … [Read more...]

You Can Pick My Brain. Just Not For Free.

I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can't Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch of comments, but most interestingly, Michelle Spelman … [Read more...]

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