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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Social Media Marketing – Just Showing Up Isn't Good Enough Any More

The Early Days of Social Media When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers. Consumers were curious about why brands were online and what they were talking … [Read more...]

How to Create Passionate Raving Fans for Your Brand

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts. The secret truth is that getting people to like you is often as simple as just being … [Read more...]

5 Marketing Lessons I learned at the Gun Range

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture).  The experience was thrilling and exciting and fun and scary all at once, and there were a number of valuable lessons that I learned that can … [Read more...]

7 Biggest Mistakes Companies Make in Social Media

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]

Building Your Brand and Marketing Your Blog – WordCamp Columbus

I had the honor and priviledge of speaking at wordcamp columbus on Saturday.  First of all, what a great event - props go out to the organizers for putting on such a wonderful event. Second, I wanted to share the presentations that I gave.  I … [Read more...]

Online Brand and Reputation Management – American Marketing Association

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]

Online Brand and Reputation Management – PubCon South

This post is a little late and definitely overdue.  I wanted to share with you the presentation that I gave at PubCon South on Online Brand and Reputation Management. Online Brand and Reputation Management Pub Con South Krista Neher View more … [Read more...]

6 Rules for Creating a World Wide Rave

Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (probably my favorite new media … [Read more...]

Why Digital Marketing doesn't work… yet.

But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]

What You'll Find when you open Pandora's Box? A GREAT lesson in Community Building.

Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast. Pandora Quick Facts Pandora has 22 million registered users Pandora’s marketing consisted of: … [Read more...]

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