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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Top 10 Highlights from Ad:tech Day 1

Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital).  With so many smart marketing people in one place there was a ton of great content.  I wanted to share the highlights of Day 1. Digital Marketers … [Read more...]

Do Big Companies get Social Media? Interview with me at SES Toronto

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by slideshare). Having working for P&G for … [Read more...]

Cincinnati's Biggest Digital Event – Will You Be There?

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow. Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best digital marketing event in … [Read more...]

Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference

Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and examples. While many of the sessions concentrated … [Read more...]

Bringing Quality Back. Keynote of the Digital Hub Non-Conference

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation on my post on the adclub … [Read more...]

The Exhibit Hall at Ad:tech – The Good the Bad and the Drunk

The exhibit hall at ad:tech was HUGE!!!  With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new product or service. One of the themes?  Alcohal.  It was only … [Read more...]

Exhibiting at Conferences – Save Money without Looking Cheap

OK, so you're interested in exhibiting at conferences.  GREAT IDEA.  Depending on your industry hitting the conference circuit can be a great way to reach high value customers and especially the influencers. Why?  Generally only those who are … [Read more...]

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