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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Bringing Quality Back. Keynote of the Digital Hub Non-Conference

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation on my post on the adclub … [Read more...]

The Exhibit Hall at Ad:tech – The Good the Bad and the Drunk

The exhibit hall at ad:tech was HUGE!!!  With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new product or service. One of the themes?  Alcohal.  It was only … [Read more...]

Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them

“Not only is the advertising industry somewhat desperate looking around the corner into 2009… Not only will advertising revenues go down, viewership will continue to disintegrate and go places where there isn’t any advertising.” – Peter Price, … [Read more...]

LinkedIn Announces Apps – The Future of Social Platforms?

LinkedIn announced today the launch of LinkedIn applications.  I know what you're thinking.... no.... will the Facebook App spam hell now plague LinkedIn as well?  Fortunately, the answer is no. What Linked in is launching 10 applications from 8 … [Read more...]

Exhibiting at Conferences – Save Money without Looking Cheap

OK, so you're interested in exhibiting at conferences.  GREAT IDEA.  Depending on your industry hitting the conference circuit can be a great way to reach high value customers and especially the influencers. Why?  Generally only those who are … [Read more...]

The Falling Economy is GOOD for Web Surfers

Ad Age reported this week that there are fewer ads on the web today than there were a year ago.  While we are all still bombarded by annoying pop-ups, banner ads and now more and more in-content ads, apparently they are on the decrease: In aggregate, … [Read more...]

Crash Course on Branding

So.... what is a brand?  And why does it matter?  This blog will cover LOTS of branding stuff, so lets get started with the basics. Before we even get into "what" a brand is, let me prove to you (as there are some doubters) why branding is … [Read more...]

How Traffic Can Hurt your Blog

A few months ago I spoke at BlogHer about DIY Content Syndication and most of the questions asked were about how to get traffic to your blog.  Bloggers should be after an AUDIENCE and not just TRAFFIC. An AUDIENCE is not the same as TRAFFIC and here … [Read more...]

Twitter for Beginners

So, you've heard of twitter, and want to give it a try... you may have even already taken a look around and thought to yourself "What the$*(H????".  Why do I care that @geoffness in some creative meetings - no one sees eye to eye - you just have … [Read more...]

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