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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Facebook Across the Globe

I've had the pleasure to speak in Brazil, London and Canada a number of times, and one of the pieces of "homework" that I always do before speaking in a new country is research their social media use. One interesting thing is that while the social … [Read more...]

Top 10 Highlights from Ad:tech Day 1

Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital).  With so many smart marketing people in one place there was a ton of great content.  I wanted to share the highlights of Day 1. Digital Marketers … [Read more...]

Why Digital Marketing Requires a Learning Organization

I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G). Today, marketers and ad agencies don't have to stay on top of dramatically … [Read more...]

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

As you may know, I had a busy November - I spent a week in NY for the ad:tech conference (disclosure - they are a client) and then went to PubCon Las Vegas.  I wanted to take some time to post my key take-aways from each of the conferences.  I'll … [Read more...]

Cincinnati's Biggest Digital Event – Will You Be There?

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow. Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best digital marketing event in … [Read more...]

Online Brand and Reputation Management – American Marketing Association

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]

6 Rules for Creating a World Wide Rave

Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (probably my favorite new media … [Read more...]

Why Digital Marketing doesn't work… yet.

But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]

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