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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Setting Goals for your Social Media Strategy

In my presentations, I like to emphasize the importance of setting goals when implementing social media into a business plan.  Have you set goals for your company’s social media strategy plan for 2011?  The year has just begun and it’s not too late … [Read more...]

Speaking to Restaurant Owners: Social Media on the Menu?

At my latest presentation, a few members in the audience were from the restaurant business and made me think about the many implications of social media in this market.  While great food can make a restaurant successful, it isn’t the only ingredient … [Read more...]

Best Buy TwelpForce – Success or Failure?

A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was discussed at the Cincinnati Digital Hub Conference.  I wanted … [Read more...]

Deception Marketing – Losing Trust for your Brand and Annoying People

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed.  It didn't have my name on it, … [Read more...]

Social Media Marketing – Just Showing Up Isn't Good Enough Any More

The Early Days of Social Media When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers. Consumers were curious about why brands were online and what they were talking … [Read more...]

Want Something? All you have to do is ask! 5 Ways Asking Works.

I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you.  The reality is that if you are nice and respectful and people like you, you will probably get the best results just … [Read more...]

Presentation: Introduction to Social Media

This is a presentation that I gave to executives at the European American Chamber of Commerce. Introduction To Social Media View more presentations from Krista Neher. Here are some of the key ideas of the presentation. Social Media is … [Read more...]

21 Ways to Measure Your Twitter Account

Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns. Measurement continues to be an issue for twitter overall, but fortunately, there are a number of ways that … [Read more...]

Ad:tech Chicago – Threadless, Allstate and Pixel Share Secrets to their Success on Twitter

A few weeks ago I had the opportunity to attend Ad:tech Chicago and listen to some twleaders (twitter leaders - yes it is now officially "hip" to combine any word with twitter by adding tw to the front) share their secrets to twuccess (that is … [Read more...]

5 Marketing Lessons I learned at the Gun Range

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture).  The experience was thrilling and exciting and fun and scary all at once, and there were a number of valuable lessons that I learned that can … [Read more...]

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