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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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An Impression is not an Impression Unless it Makes One

This was probably one of the best quotes of ad:tech San Francisco (yes, I know that was a while ago). Marketers have become so obsessed with measuring how many fans (now likes) or followers they have or how many "impressions" their ad makes, and are … [Read more...]

Speaking to Restaurant Owners: Social Media on the Menu?

At my latest presentation, a few members in the audience were from the restaurant business and made me think about the many implications of social media in this market.  While great food can make a restaurant successful, it isn’t the only ingredient … [Read more...]

Presenting to Realtors: How Realtors Can Effectively Use Social Media

In my experience speaking to thousands about social media, I’ve encountered a number of real estate agents who are working to implement social media in their marketing strategy.  With the real estate crisis, realtors are working to find ways to … [Read more...]

Social Media to Help Find Missing Girl? (I'm on the news!)

Yesterday I had a news crew in my office to talk about how social media might play a role in finding a missing teenager.  You can see the news video below with reporter Joe Webb (be sure to follow him on Twitter). I was really intrigued by this … [Read more...]

Social Media Keynote: 5 Biggest Learnings on Social Media Marketing

I speak to thousands of people each year about social media marketing at various conferences and keynote presentations.  Business owners, professionals, marketers, communications experts, retailers, professional service providers, real estate agents, … [Read more...]

Big Announcement: I'm Writing a Text Book on Social Media Marketing!

That’s right!  I wanted you to be among the first to know that I have recently confirmed a contract to work on a text book on social media marketing.  This will likely be one of the first (if not the first) text books released on Social Media … [Read more...]

The Biggest Problem with Social Media Marketing? It is Free. Sort of.

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don't hear that people don't "get" TV or radio.  Why is social media so hard? There are probably many … [Read more...]

What's in it for me? Creating Great Marketing

Seriously, what is in it for me?  That is what I care about.  Whether it is your social media advertising, display ads or even traditional marketing.  What is in it for me?  Why should I click/buy/engage/friend/fan/like/follow/sign-up/give you my … [Read more...]

The Secret to Visibility on Facebook: Interaction

In a recent post on TechCrunch Facebook developers revealed some of the Secret Sauce behind the algorithm that determines what shows up on the Facebook News Feed. The News Feed is the first thing that a Facebook user sees when they log on to the … [Read more...]

Best Buy TwelpForce – Success or Failure?

A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was discussed at the Cincinnati Digital Hub Conference.  I wanted … [Read more...]

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