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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Cincinnati Meeting Space: 5 Ways to Make Sure Your Meeting is a Success

In my years of experience with corporate meetings and training sessions, I have learned a lot about the do's and don'ts of meeting presentations.  These tips are key in creating a good atmosphere for learning and, in turn, your audience will get … [Read more...]

Book Review: Positioning: The Battle for Your Mind

Category - Marketing - Branding Rating: 3.5/5 stars Overview - Brand Marketing Book If you are building a brand or a business you need to think about positioning and branding.  What is it that you want to stand for that is unique and different in … [Read more...]

Setting Goals for your Social Media Strategy

In my presentations, I like to emphasize the importance of setting goals when implementing social media into a business plan.  Have you set goals for your company’s social media strategy plan for 2011?  The year has just begun and it’s not too late … [Read more...]

Can You Make Your Business More Personal?

Sometimes, I get sick of hearing myself talk about "Social Media", "Humanizing Your Brand" and "Conversations".  Today I am going to tell you a story instead. The reality is that people want to feel like they are doing business with real people who … [Read more...]

What is Your Social Media Conversion Strategy?

I hear it again and again - social media marketing doesn't get results.  The biggest reason is that most social media marketing plans aren't structured to get results. Typically there are one of two problems: either they don't try to ever make a … [Read more...]

My Book is Out – Social Media Field Guide

Big News!!!!! I’m excited to announce the release of my new book “Social Media Field Guide” as it hits Amazon.com and will soon hit the shelves at select bookstores! Many of you probably know that I have been working on this book for quite a while … [Read more...]

Competition vs. Cooperation? How do you view your Business?

This is a blog post that I've been thinking about writing for a while now.  I've been running my own business for over 2 years now, before that I worked for a cash-strapped Internet Start-up and before that I was at P&G. One of the things that … [Read more...]

8 Things I Learned Speaking about Social Media in Brazil

In December I had the pleasure of speaking about social media and internet marketing at the FMB conference in Belo Horizonte in Brazil. The conference was amazing - lots of very friendly and passionate people.  I had the opportunity to speak with a … [Read more...]

Video Didn't Kill the Radio Star, it isn't Desktop vs. Mobile

I recently did a webinar as a part of an advertising agency training program, and I was asked a question that I have heard a number of times - so what will the future hold - mobile web or computer based web. While I may not be the biggest mobile … [Read more...]

Who Owns Social Media? Marketing, PR or Customer Service? 3 Things to Consider.

I recently did a custom corporate training program for a large marketing company and advertising agency, and one of the questions that came up (and it usually does with big companies) is "who should own social media"? This is a tricky question to … [Read more...]

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