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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Brands and Social Media: Stop Making it Your Own Game.

Successful social media strategies often require that it isn't all about you.  The best way to leverage social media for your brand is to look at what is already going on and how you can get involved, be a resource or otherwise leverage what the … [Read more...]

Stop Vomiting QR Codes at Me

Seriously. They are everywhere. They are annoying (because they are overused and misused). They serve no purpose most of the time. Most people don't know how to use them. Stop vomiting them on everything. Just because you CAN doesn't mean you … [Read more...]

Online Brand Management with Social Media: My Presentation at PubCon 2011

PubCon is one of my favorite conferences to speak at every year, and I normally do a few different presentations at the event.  Today I wanted to share with you my favorite presentation: Online Brand and Reputation Management. Online reputation … [Read more...]

What we Can Learn from the Chapstick ScrewUp

I was reading about the Chapstick social media fiasco on AdWeek today, and it struck me that there are a number of lessons that we can learn from this kind of mistake. In case you missed it, the short story is: Chapstick posted an add on their … [Read more...]

Are You Giving Your Fans What They Want (what they really, really want)?

Yes, that was a line from the Spice Girls. You are Welcome. One of the biggest challenges for businesses on Facebook (or on any social media channel) is to understand the actual content that will drive fans to engage (step 1) and take action (step … [Read more...]

Trust me. Social Media Works. The SCIENTIFICALLY PROVEN Reasons Why Social Media Works.

Often times social media consultants say “Trust me. This stuff works.  I know it works.”  And some of the time they are right.  The problem is that they don’t know how to articulate why and how social media marketing works. The Problem with … [Read more...]

Why don’t companies appreciate their customers?

In gearing up for SXSW, and with a panel proposal about creating WOW and standing out with STUNTS at SXSW, I was thinking about how companies can market at an event like SXSW.  At SXSW, every night countless companies host parties - some are open to … [Read more...]

How Treating People Well via Customer Service Grows Your Brand

I just got off of a VERY frustrating phone call with the company that handles insurance for my cell phone company.  I had a number of problems with them, but what really put me over the edge was when I requested to escalate and was told that my call … [Read more...]

Not Everything That Counts can be Counted and Not Everything that can be Counted Counts: Measuring Social Media

I’ve recently done a lot of presentations on social media ROI and the question that everyone has is “How do I track ROI from Social Media?”. This is a legitimate question, and one that you should strive to answer.  The problem is that the answer to … [Read more...]

Time to Reset and Get Back to What Drives Success: The Compound Effect

On my way to DC to speak to a group on Capitol Hill over the summer I was reading a book called The Compound Effect.  I read lots of different books and usually get a few tips, but this book really struck a chord with me.  There are lots of large, … [Read more...]

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