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My Third Book: Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online

Today is finally the day ;-) I am really excited to announce my newest book is NOW AVAILABLE -  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. About 6 months ago I started … [Read more...]

Marketers: Don't Forget How REAL, NORMAL People Act

I came across a really interesting infographic article this week about how marketers and advertisers differ from the average population.  It probably isn't a surprise that marketers use social media more and are more active on newer sites, but they … [Read more...]

My Book is Out – Social Media Field Guide

Big News!!!!! I’m excited to announce the release of my new book “Social Media Field Guide” as it hits Amazon.com and will soon hit the shelves at select bookstores! Many of you probably know that I have been working on this book for quite a while … [Read more...]

Ad:tech Chicago – Threadless, Allstate and Pixel Share Secrets to their Success on Twitter

A few weeks ago I had the opportunity to attend Ad:tech Chicago and listen to some twleaders (twitter leaders - yes it is now officially "hip" to combine any word with twitter by adding tw to the front) share their secrets to twuccess (that is … [Read more...]

5 Marketing Lessons I learned at the Gun Range

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture).  The experience was thrilling and exciting and fun and scary all at once, and there were a number of valuable lessons that I learned that can … [Read more...]

Why trust employees to talk on the phone but not twitter?

This question was recently posed on twitter, and many felt that companies should be more open in their social media approaches. Maybe it’s because I worked for a conservative packaged goods company for years, but I don’t agree. Here is why: The … [Read more...]

Companies Doing It Right – The Most Important Thing your Company can do on Social Media

A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple. Find people who are already talking about you (both good and bad) and engage them. To … [Read more...]

Innovation with Meaning

The digital non-conference conference put on by the AdClub Cincinnati session “Digital Technology Goes Beyond the Computer Screen, Way Beyond” talked about new technologies, but the “money” of the session was about when, why and how to use innovative … [Read more...]

The Exhibit Hall at Ad:tech – The Good the Bad and the Drunk

The exhibit hall at ad:tech was HUGE!!!  With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new product or service. One of the themes?  Alcohal.  It was only … [Read more...]

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