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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Cincinnati's Biggest Digital Event – Will You Be There?

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow. Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best digital marketing event in … [Read more...]

Ad:tech Chicago – Threadless, Allstate and Pixel Share Secrets to their Success on Twitter

A few weeks ago I had the opportunity to attend Ad:tech Chicago and listen to some twleaders (twitter leaders - yes it is now officially "hip" to combine any word with twitter by adding tw to the front) share their secrets to twuccess (that is … [Read more...]

11 Ways to make the most out of LinkedIn

Linkedin is a powerful yet underutilized social network.  While LinkedIn pales in size vs. Facebook, it can provide significant opportunities for marketers.  Unfortunately, many Linkedin users never get further than creating a profile and adding a … [Read more...]

Are you Missing the Point in Social Media? It isn't about Collecting People.

I work with a lot of different clients on social media strategy - big, small, corporate,  agencies, small businesses, individuals - and one thing they all have in common is a tendency to focus on "collecting people". What is collecting people? Our … [Read more...]

5 Marketing Lessons I learned at the Gun Range

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture).  The experience was thrilling and exciting and fun and scary all at once, and there were a number of valuable lessons that I learned that can … [Read more...]

7 Biggest Mistakes Companies Make in Social Media

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]

Online Brand and Reputation Management – American Marketing Association

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]

10 Tips to really "getting" Twitter – Don't be a Fail Whale

I recently led a social media strategy presentation for a multi-functional marketing team.  I asked how many people were on twitter.  Almost every hand in the room went up.  Great (I thought).  I asked how many people were active on twitter.  Only a … [Read more...]

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