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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Why Magpie is Bad for Advertisers

There have been lots of posts on Magpie – a new service that periodically places ads in your tweets (or twitter stream) and shares the revenue with you. Essentially, if you sign up for Magpie you agree to a certain frequency of your tweets (from … [Read more...]

Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference

Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and examples. While many of the sessions concentrated … [Read more...]

Crash Course on Branding

So.... what is a brand?  And why does it matter?  This blog will cover LOTS of branding stuff, so lets get started with the basics. Before we even get into "what" a brand is, let me prove to you (as there are some doubters) why branding is … [Read more...]

How Traffic Can Hurt your Blog

A few months ago I spoke at BlogHer about DIY Content Syndication and most of the questions asked were about how to get traffic to your blog.  Bloggers should be after an AUDIENCE and not just TRAFFIC. An AUDIENCE is not the same as TRAFFIC and here … [Read more...]

Twitter for Beginners

So, you've heard of twitter, and want to give it a try... you may have even already taken a look around and thought to yourself "What the$*(H????".  Why do I care that @geoffness in some creative meetings - no one sees eye to eye - you just have … [Read more...]

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