Marketing Strategy: Optimization vs. More

  Many businesses that I work with are looking for strategies to get more traffic, more followers, more likes. They want to grow their footprint and reach more people. One thing to consider is whether or not your time is better spent … [Read more...]

What is the Next Big Thing in Social Media?

  It isn’t a shiny new object. It isn’t the newest social network that social media marketers join in an attempt to get first mover advantage. It isn’t Google+, Ello, Peach or whatever else people are buzzing about. The next big … [Read more...]

How Traffic Can Hurt your Blog

A few months ago I spoke at BlogHer about DIY Content Syndication and most of the questions asked were about how to get traffic to your blog.  Bloggers should be after an AUDIENCE and not just TRAFFIC. An AUDIENCE is not the same as TRAFFIC and here … [Read more...]

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