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Social Media Not Working? It is Probably Your Fault.

I evaluate tons of social media executions a year… for clients, people in our trainings or just for fun. While I don’t have all of the answers, one thing has become clear: Most businesses that don’t get results from social media don’t to it … [Read more...]

Marketing Tip: You Don't Get Ahead by Doing the Same Thing the Same Way as Everyone Else

In marketing, a lot of the time we look at what other businesses in our industry are doing, and we all tend to follow the same playbook. We follow the same rules and use the same tools. The problem with this is that you don't get ahead in business by … [Read more...]

How Traffic Can Hurt your Blog

A few months ago I spoke at BlogHer about DIY Content Syndication and most of the questions asked were about how to get traffic to your blog.  Bloggers should be after an AUDIENCE and not just TRAFFIC. An AUDIENCE is not the same as TRAFFIC and here … [Read more...]

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