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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Twitterhawk – Is social media losing relevance and authenticy?

I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics. How it Works In check out their site (I haven’t used it yet) in their words: “We’ll find people talking NOW about your topic, even in a … [Read more...]

Why Digital Marketing doesn't work… yet.

But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]

What You'll Find when you open Pandora's Box? A GREAT lesson in Community Building.

Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast. Pandora Quick Facts Pandora has 22 million registered users Pandora’s marketing consisted of: … [Read more...]

Companies Doing It Right – The Most Important Thing your Company can do on Social Media

A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple. Find people who are already talking about you (both good and bad) and engage them. To … [Read more...]

Learn Great Creative Marketing at the Airport

On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv)  I had the pleasure of a sweet 2 hour layover at the Cleveland airport. While wandering around I came across some smart, useful, and relevant … [Read more...]

10 Reasons Your Company Should NOT be on Twitter

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher).  BUT when it comes to companies not everyone belongs on twitter. 1. You have no real reason for being on twitter. This probably isn't news, but in the world of … [Read more...]

6 Branding Lessons you can learn from Teenagers

  Brands are kind of like teenagers – they want to be popular and have everyone like them.  In the effort to be the cool kid on the block, brands make many of the same mistakes that teenagers do in their quest for coolness.   Cool but … [Read more...]

How can Social Media Ignite your Marketing Campaign from SES Chicago

The social media session at SES Chicago (a Search Engine Strategies Conference) was a whirlwind of tips/ideas/thoughts about how to leverage social media for far more than just viral campaigns.  Taking a look through this you are bound to come up … [Read more...]

4 Tips for Website Sales Optimization from SES Chicago

  The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search).  Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing your site to maximize sales.  While … [Read more...]

Protect Your Brand – Learn from The Zoo and Creation Museum

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum.  What started as an innocent marketing program - get a discount when you visit 2 local tourist … [Read more...]

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