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Why You Should Ignore the “Next Big Thing” in Social Media

Remember QR codes? Google+? Ello? All of these were “the next big thing in marketing” where marketers started investing their time and $$ in new social networks ahead of user adoption. Marketers seem to believe that there is a first-mover advantage … [Read more...]

Marketing Strategy: Optimization vs. More

  Many businesses that I work with are looking for strategies to get more traffic, more followers, more likes. They want to grow their footprint and reach more people. One thing to consider is whether or not your time is better spent getting … [Read more...]

Defensiveness is Killing You

  I’ve been consulting and training companies on social media for 10 years now (time flies!!!). Companies pay me to go in and tell them what they should do to get better results. As an outsider it is really easy to see their mistakes – when you … [Read more...]

Most Marketing is Insane.

The definition of insanity = doing the same thing and expecting a different result. I look at a lot of social media plans, and one of the things that constantly surprises me is how long businesses continue to do something that doesn’t get them … [Read more...]

Social Media Not Working? It is Probably Your Fault.

I evaluate tons of social media executions a year… for clients, people in our trainings or just for fun. While I don’t have all of the answers, one thing has become clear: Most businesses that don’t get results from social media don’t to it … [Read more...]

The Secret to AMAZING Marketing Results

If you do the same things the same way as your  competitors, you’ll get the same results as them. You don’t get ahead by doing the same thing, the same way as everyone else. How do you get ahead? How do you get amazing results? Do … [Read more...]

How Sales Automation is Killing Your Business #MarketingTip

First let me say that sales automation isn't necessarily a bad thing. It is a bad thing when used in an annoying way. The idea behind sales automation is that there is a set process for following up with prospects, and rather than having to remember … [Read more...]

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