Many businesses that I work with are looking for strategies to get more traffic, more followers, more likes.
They want to grow their footprint and reach more people.
One thing to consider is whether or not your time is better spent getting more or optimizing what you already have.
What gets you a better ROI:
- Spending time/$$ to get 100 new website visitors or turning more of your existing website visitors into customers?
- Getting more Facebook fans or driving engagement with current fans?
- Reaching more people or making sure that your message actually grows your business?
The point is that we sometimes focus too much on more when we aren’t even getting results with what we already have.
As marketers it is important to weigh the investment of time/$$/other resources spent on growth vs. optimization. Figure out how to build a system that works before you spend money driving people to something. Get a conversion strategy for your site to turn visitors into leads before getting more traffic.
Carefully weigh your options – often optimization provides a better ROI than growth.
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