The key to creating a compelling brand that attracts opportunities is to deliberately and specifically define the brand that you want to create. Your professional definition helps you to brainstorm and evaluate your professional strengths and … [Read more...]

Defining your audience is important. Try asking yourself who is your brand trying to reach? When you start answering that, you may make different choices depending on your desired target. Why defining your target audience is important For example, … [Read more...]

When it comes to personal branding, there are many different directions that you can take. Knowing why you want to create a personal brand will bring clarity to your efforts and help you maintain focus. The first step in building a powerful personal … [Read more...]

One of the things that can be most challenging about personal branding is that it is so, well, personal. This means that you need to dig deep inside yourself and hold up a mirror to understand who you are and your strengths. Here are two ways you can … [Read more...]

After working with thousands of people on their personal brand, the #1 thing that prevents them from being successful is just not executing. Not doing it. Why don’t they do it? Usually it’s fear, uncertainty, and mindset that hold them back. Here are … [Read more...]

First, the good news - you can change careers or reinvent yourself at any point. In fact, in 2022 alone 4 million people switched jobs each month, yes MONTH! Your key to doing this effectively is a strong personal brand. When changing careers or … [Read more...]