Why is LinkedIn the best network for personal brand success? LinkedIn is the biggest and most important professional social network. You can’t afford to ignore it. LinkedIn typically appears at the top of search engine results, and it is … [Read more...]
Marketing Strategy: Optimization vs. More
May 4, 2016 By Leave a Comment
Many businesses that I work with are looking for strategies to get more traffic, more followers, more likes. They want to grow their footprint and reach more people. One thing to consider is whether or not your time is better spent … [Read more...]
Defensiveness is Killing You
April 28, 2016 By Leave a Comment
I’ve been consulting and training companies on social media for 10 years now (time flies!!!). Companies pay me to go in and tell them what they should do to get better results. As an outsider it is really easy to see their mistakes – when … [Read more...]
Most Marketing is Insane.
December 23, 2015 By Leave a Comment
The definition of insanity = doing the same thing and expecting a different result. I look at a lot of social media plans, and one of the things that constantly surprises me is how long businesses continue to do something that … [Read more...]
Social Media Not Working? It is Probably Your Fault.
November 17, 2015 By Leave a Comment
I evaluate tons of social media executions a year… for clients, people in our trainings or just for fun. While I don’t have all of the answers, one thing has become clear: Most businesses that don’t get results from social media don’t … [Read more...]
The Secret to AMAZING Marketing Results
October 29, 2015 By Leave a Comment
If you do the same things the same way as your competitors, you’ll get the same results as them. You don’t get ahead by doing the same thing, the same way as everyone else. How do you get ahead? How do you get amazing … [Read more...]
How Sales Automation is Killing Your Business #MarketingTip
December 4, 2014 By Leave a Comment
First let me say that sales automation isn't necessarily a bad thing. It is a bad thing when used in an annoying way. The idea behind sales automation is that there is a set process for following up with prospects, and rather than having to … [Read more...]
