It isn’t a shiny new object. It isn’t the newest social network that social media marketers join in an attempt to get first mover advantage. It isn’t Google+, Ello, Peach or whatever else people are buzzing about. The next big … [Read more...]
How to Say YES to Every Request
March 29, 2016 By Leave a Comment
I hate to say no. I really hate it when someone asks me for something and I have to say no to them. I try not to say no, but the reality is that I can’t do everything for everyone. I have limited time. I have to focus on things that pay … [Read more...]
Speaking to a Foreign Language Audience: International Social Media Speaker
March 23, 2016 By Leave a Comment
I recently had the opportunity to speak in Dominican Republic to an audience with 500 Spanish speakers. The event organizers specifically wanted an English keynote presentation, even though the audience didn’t speak English as a first … [Read more...]
Do You Hate Monday? Do Something Different.
January 19, 2016 By Leave a Comment
If you hate Mondays you have the wrong job. When I worked for a big company I dreaded Monday. My coworkers and I would get together Sunday night and watch Grey’s Anatomy and commiserate about the coming week. I had a pretty good … [Read more...]
Most Marketing is Insane.
December 23, 2015 By Leave a Comment
The definition of insanity = doing the same thing and expecting a different result. I look at a lot of social media plans, and one of the things that constantly surprises me is how long businesses continue to do something that … [Read more...]
Social Media Not Working? It is Probably Your Fault.
November 17, 2015 By Leave a Comment
I evaluate tons of social media executions a year… for clients, people in our trainings or just for fun. While I don’t have all of the answers, one thing has become clear: Most businesses that don’t get results from social media don’t … [Read more...]
The Secret to AMAZING Marketing Results
October 29, 2015 By Leave a Comment
If you do the same things the same way as your competitors, you’ll get the same results as them. You don’t get ahead by doing the same thing, the same way as everyone else. How do you get ahead? How do you get amazing … [Read more...]
Hello world!
August 13, 2015 By Leave a Comment
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! … [Read more...]
10 Things You Didn’t Know About (Aboot) Canadians
July 1, 2014 By 1 Comment
Happy Canada Day! As a Canadian living in America, I wanted to clarify some of the things that Americans don't know about Canadians.... Have something to add? Share in the comments. 1) Our Milk Comes in Bags. Yes, it sounds weird and yes, it … [Read more...]
Creating a Hashtag for Your Event
March 14, 2014 By Leave a Comment
Many event planners and organizers ask about creating a hashtag for an event. What is a hashtag? Check out this video to understand what a hashtag is and why you would use one: How do I Create a Hashtag for an Event? To "create" a hashtag you … [Read more...]
