Blog Archives - Page 16 of 18

Deception Marketing – Losing Trust for your Brand and Annoying People

March 31, 2010 By Krista Neher 6 Comments

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed. It didn't have my name on it, … [Read more...]

Filed Under: Branding Tagged With: authentic communication, communication, deception marketing, direct mail marketing, honest communication, spam, time warner cable, twitter

How to Create Passionate Raving Fans for Your Brand

January 26, 2010 By Krista Neher 3 Comments

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts. The secret truth is that getting people to like you is often as simple as just being … [Read more...]

Filed Under: Branding, Social Media Tagged With: being nice, brand advocates, brand building, brand enthusiasts, building brands, marketing, passionate fans, social media marketing

Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010

January 20, 2010 By Krista Neher 12 Comments

This post is a detour from my regular marketing posts..... please disregard if you are not interested in the personal randomness. Over the weekend I was reflecting on last year and thinking about this year and what I want to accomplish. There are … [Read more...]

Filed Under: News & General Tagged With: goals, new years resolutions, setting goals

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

December 3, 2009 By Krista Neher 1 Comment

As you may know, I had a busy November - I spent a week in NY for the ad:tech conference (disclosure - they are a client) and then went to PubCon Las Vegas. I wanted to take some time to post my key take-aways from each of the conferences. I'll … [Read more...]

Filed Under: Headline, News & General Tagged With: ad:tech, ad:tech recap, adtechny, digital marketing, marketing industry, marketing trends, mobile marketing, social media marketing, traditional digital marketing

Facebook Marketing – Getting the Most out of Facebook – The Circuit Cincinnati

December 1, 2009 By Krista Neher 1 Comment

A few weeks ago I had the pleasure of presenting to the Circuit - an IT Networking Group based in Cincinnati. I presented on Facebook Marketing - how to get more out of Facebook. Most of the people in the room were on Facebook, but few were using … [Read more...]

Filed Under: News & General, Social Media Tagged With: BUILDING BUSINESS ON FACEBOOK, FACEBOOK ADS, FACEBOOK BRAND BUILDING, FACEBOOK EVENTS, FACEBOOK FAN PAGES, FACEBOOK GROUPS, facebook marketing, FACEBOOK MARKETING STRATEGIES, FACEBOOK STRATEGIES, FAN PAGES, MARKETING ON FACEBOOK, SOCIAL MEDIA PRINCIPLES

Do Big Companies get Social Media? Interview with me at SES Toronto

October 4, 2009 By Krista Neher Leave a Comment

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media. You can see my post on the presentation here (this slideshow was actually featured by slideshare). Having working for P&G for … [Read more...]

Filed Under: News & General, Video Tagged With: big companies, conference, interview, P&G, ses toronto, social media, social media panel., speaking

Cincinnati's Biggest Digital Event – Will You Be There?

September 23, 2009 By Krista Neher 2 Comments

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow. Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best digital marketing event in … [Read more...]

Filed Under: News & General Tagged With: ad club cincinnati, ama cincinnati, American Marketing Association, Cincinnati, cincinnati conference, conference, conference networking, conference speakers, conference value, digital hub, digital hub initiative, digital marketing, interactive marketing, networking, non-conference, social media

7 Biggest Mistakes Companies Make in Social Media

June 30, 2009 By Krista Neher 5 Comments

I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]

Filed Under: News & General, Social Media Tagged With: blogger outreach, blogging, brand building, Branding, brands, companies, conversation, conversational marketing, facebook, large companies, linkedin, marketing, mistakes, social media, social media marketing, twitter

Building Your Brand and Marketing Your Blog – WordCamp Columbus

May 18, 2009 By Krista Neher 5 Comments

I had the honor and priviledge of speaking at wordcamp columbus on Saturday. First of all, what a great event - props go out to the organizers for putting on such a wonderful event. Second, I wanted to share the presentations that I gave. I … [Read more...]

Filed Under: Branding Tagged With: blog, blogging, brand building, brand equity, brand marketing, Branding, columbus, marketing, speaking, wordcamp

Are you Measuring the Right Things? Numbers That Matter.

April 30, 2009 By Krista Neher 1 Comment

Measurements matter. Especially online. The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers. The problem with focusing on the numbers is that you may be measuring the wrong … [Read more...]

Filed Under: Branding Tagged With: analytics, digital marketing, engagement, interactive, marketing metrics, measurement, measuring, social engagement, social media

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Deception Marketing – Losing Trust for your Brand and Annoying People

Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010

Building Your Brand and Marketing Your Blog – WordCamp Columbus

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