Common Question: When should you post to social media sites?

In my social media presentations, I mention the importance of building a content strategy for your social media marketing plan.  This content generation is how you are going to attract your target audience.  However, another aspect to keep in mind is … [Read more...]

Is Blogging Still Important?

A few weeks ago I gave a social media keynote presentation to a group of business owners, and I was asked if blogging is still an important part of the social media mix.  This is a common question that I get when giving social media presentations, … [Read more...]

What to do AT the Conference: Rocking SXSW and PubCon

In my last post I shared tips about what to do in preparation for a conference.  Planning who to meet, knowing what you want to achieve and doing your research.  In this post I want to focus on things to do at the conference to help you achieve your … [Read more...]

Rocking SXSW and PubCon: How to Get More Out of Conferences

I’m on a plan right now headed to Austin where I will be speaking at SXSW and PubCon South.  As many of you probably know, I’ve been attending conferences around the world for many years now, and I speak at them about 20 times a year. One of the … [Read more...]

Cincinnati Training Space: Things To Consider When Booking A Training Space

In my experiences training groups about social media marketing, I have encountered a number of obstacles with renting out training spaces and venues. We also recently launched our own training room in Cincinnati that we rent out, and I've had the … [Read more...]

Book Review: Buzz Marketing – Read It

Many social media success stories are built on the same marketing fundamentals that have been around for many years.  This is a great book for any marketer to read about how to "get people talking about your stuff". This book is definitely worth a … [Read more...]

Facebook Across the Globe

I've had the pleasure to speak in Brazil, London and Canada a number of times, and one of the pieces of "homework" that I always do before speaking in a new country is research their social media use. One interesting thing is that while the social … [Read more...]

Cincinnati Meeting Space: 5 Ways to Make Sure Your Meeting is a Success

In my years of experience with corporate meetings and training sessions, I have learned a lot about the do's and don'ts of meeting presentations.  These tips are key in creating a good atmosphere for learning and, in turn, your audience will get … [Read more...]

Book Review: Positioning: The Battle for Your Mind

Category - Marketing - Branding Rating: 3.5/5 stars Overview - Brand Marketing Book If you are building a brand or a business you need to think about positioning and branding.  What is it that you want to stand for that is unique and different in … [Read more...]

Setting Goals for your Social Media Strategy

In my presentations, I like to emphasize the importance of setting goals when implementing social media into a business plan.  Have you set goals for your company’s social media strategy plan for 2011?  The year has just begun and it’s not too late … [Read more...]

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