Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]
Book Review Personality Not Included
January 29, 2009 By 5 Comments
Category: Marketing - Branding I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer party at Guy Kawasaki’s house over the … [Read more...]
Learn Great Creative Marketing at the Airport
January 21, 2009 By 4 Comments
On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv) I had the pleasure of a sweet 2 hour layover at the Cleveland airport. While wandering around I came across some smart, useful, and relevant … [Read more...]
4 Tips for Website Sales Optimization from SES Chicago
December 12, 2008 By 2 Comments
The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search). Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing your site to maximize sales. While … [Read more...]
Protect Your Brand – Learn from The Zoo and Creation Museum
December 3, 2008 By 7 Comments
Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum. What started as an innocent marketing program - get a discount when you visit 2 local tourist … [Read more...]
Hey Everyone – Monetize Your Friends!
November 18, 2008 By 2 Comments
As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. The effort to monetize the world (via ads) has been … [Read more...]
