Last week I ran a corporate training program for a large ad agency in New York and we had a lot of discussion about search and social media. We know that people search for things. A lot. Especially when making a purchase. This isn't a surprise … [Read more...]
Book Review: The New Rules of PR and Marketing – A Great Read
April 2, 2010 By Leave a Comment
This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas. It gives you real examples and practical advice for how to build your brand online. It also covers both marketing and PR, and can be … [Read more...]
Deception Marketing – Losing Trust for your Brand and Annoying People
March 31, 2010 By 6 Comments
Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed. It didn't have my name on it, … [Read more...]
Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010
January 20, 2010 By 12 Comments
This post is a detour from my regular marketing posts..... please disregard if you are not interested in the personal randomness. Over the weekend I was reflecting on last year and thinking about this year and what I want to accomplish. There are … [Read more...]
