What is Your Social Media Conversion Strategy?

I hear it again and again - social media marketing doesn't get results.  The biggest reason is that most social media marketing plans aren't structured to get results. Typically there are one of two problems: either they don't try to ever make a … [Read more...]

My Book is Out – Social Media Field Guide

Big News!!!!! I’m excited to announce the release of my new book “Social Media Field Guide” as it hits Amazon.com and will soon hit the shelves at select bookstores! Many of you probably know that I have been working on this book for quite a while … [Read more...]

Competition vs. Cooperation? How do you view your Business?

This is a blog post that I've been thinking about writing for a while now.  I've been running my own business for over 2 years now, before that I worked for a cash-strapped Internet Start-up and before that I was at P&G. One of the things that … [Read more...]

8 Things I Learned Speaking about Social Media in Brazil

In December I had the pleasure of speaking about social media and internet marketing at the FMB conference in Belo Horizonte in Brazil. The conference was amazing - lots of very friendly and passionate people.  I had the opportunity to speak with a … [Read more...]

Video Didn't Kill the Radio Star, it isn't Desktop vs. Mobile

I recently did a webinar as a part of an advertising agency training program, and I was asked a question that I have heard a number of times - so what will the future hold - mobile web or computer based web. While I may not be the biggest mobile … [Read more...]

Who Owns Social Media? Marketing, PR or Customer Service? 3 Things to Consider.

I recently did a custom corporate training program for a large marketing company and advertising agency, and one of the questions that came up (and it usually does with big companies) is "who should own social media"? This is a tricky question to … [Read more...]

An Impression is not an Impression Unless it Makes One

This was probably one of the best quotes of ad:tech San Francisco (yes, I know that was a while ago). Marketers have become so obsessed with measuring how many fans (now likes) or followers they have or how many "impressions" their ad makes, and are … [Read more...]

Speaking to Restaurant Owners: Social Media on the Menu?

At my latest presentation, a few members in the audience were from the restaurant business and made me think about the many implications of social media in this market.  While great food can make a restaurant successful, it isn’t the only ingredient … [Read more...]

Presenting to Realtors: How Realtors Can Effectively Use Social Media

In my experience speaking to thousands about social media, I’ve encountered a number of real estate agents who are working to implement social media in their marketing strategy.  With the real estate crisis, realtors are working to find ways to … [Read more...]

Social Media to Help Find Missing Girl? (I'm on the news!)

Yesterday I had a news crew in my office to talk about how social media might play a role in finding a missing teenager.  You can see the news video below with reporter Joe Webb (be sure to follow him on Twitter). I was really intrigued by this … [Read more...]

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