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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Learn Great Creative Marketing at the Airport

On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv)  I had the pleasure of a sweet 2 hour layover at the Cleveland airport. While wandering around I came across some smart, useful, and relevant … [Read more...]

10 Reasons Your Company Should NOT be on Twitter

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher).  BUT when it comes to companies not everyone belongs on twitter. 1. You have no real reason for being on twitter. This probably isn't news, but in the world of … [Read more...]

6 Branding Lessons you can learn from Teenagers

  Brands are kind of like teenagers – they want to be popular and have everyone like them.  In the effort to be the cool kid on the block, brands make many of the same mistakes that teenagers do in their quest for coolness.   Cool but … [Read more...]

How can Social Media Ignite your Marketing Campaign from SES Chicago

The social media session at SES Chicago (a Search Engine Strategies Conference) was a whirlwind of tips/ideas/thoughts about how to leverage social media for far more than just viral campaigns.  Taking a look through this you are bound to come up … [Read more...]

4 Tips for Website Sales Optimization from SES Chicago

  The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search).  Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing your site to maximize sales.  While … [Read more...]

Protect Your Brand – Learn from The Zoo and Creation Museum

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum.  What started as an innocent marketing program - get a discount when you visit 2 local tourist … [Read more...]

Why Magpie is Bad for Advertisers

There have been lots of posts on Magpie – a new service that periodically places ads in your tweets (or twitter stream) and shares the revenue with you. Essentially, if you sign up for Magpie you agree to a certain frequency of your tweets (from … [Read more...]

Hey Everyone – Monetize Your Friends!

As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. The effort to monetize the world (via ads) has been … [Read more...]

Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference

Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and examples. While many of the sessions concentrated … [Read more...]

Innovation with Meaning

The digital non-conference conference put on by the AdClub Cincinnati session “Digital Technology Goes Beyond the Computer Screen, Way Beyond” talked about new technologies, but the “money” of the session was about when, why and how to use innovative … [Read more...]

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