On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv) I had the pleasure of a sweet 2 hour layover at the Cleveland airport. While wandering around I came across some smart, useful, and relevant … [Read more...]
4 Tips for Website Sales Optimization from SES Chicago
December 12, 2008 By 2 Comments
The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search). Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing your site to maximize sales. While … [Read more...]
Protect Your Brand – Learn from The Zoo and Creation Museum
December 3, 2008 By 7 Comments
Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum. What started as an innocent marketing program - get a discount when you visit 2 local tourist … [Read more...]
Hey Everyone – Monetize Your Friends!
November 18, 2008 By 2 Comments
As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. The effort to monetize the world (via ads) has been … [Read more...]
Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference
November 18, 2008 By 2 Comments
Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and examples. While many of the sessions concentrated … [Read more...]
Innovation with Meaning
November 18, 2008 By 1 Comment
The digital non-conference conference put on by the AdClub Cincinnati session “Digital Technology Goes Beyond the Computer Screen, Way Beyond” talked about new technologies, but the “money” of the session was about when, why and how to use innovative … [Read more...]
