Linkedin is a powerful yet underutilized social network. While LinkedIn pales in size vs. Facebook, it can provide significant opportunities for marketers. Unfortunately, many Linkedin users never get further than creating a profile and adding a … [Read more...]
11 Ways to make the most out of LinkedIn
Filed Under: Social Media Tagged With: Grow your business with LinkedIn, linkedin, LinkedIn Success, social media, social networks, Successful use of LinkedIn
Are you Missing the Point in Social Media? It isn't about Collecting People.
I work with a lot of different clients on social media strategy - big, small, corporate, agencies, small businesses, individuals - and one thing they all have in common is a tendency to focus on "collecting people". What is collecting people? Our … [Read more...]
Filed Under: Social Media Tagged With: audience, collecting people, marketing, quality, social media
5 Marketing Lessons I learned at the Gun Range
I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture). The experience was thrilling and exciting and fun and scary all at once, and there were a number of valuable lessons that I learned that can … [Read more...]
Filed Under: Featured, Social Media Tagged With: brand building, facebook, gun range, marketing, marketing lessons, social media, social media lessons, twitter
7 Biggest Mistakes Companies Make in Social Media
I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]
Filed Under: News & General, Social Media Tagged With: blogger outreach, blogging, brand building, Branding, brands, companies, conversation, conversational marketing, facebook, large companies, linkedin, marketing, mistakes, social media, social media marketing, twitter
Big Companies and Social Media – Interview with Guillaume Bouchard (SES Toronto)
As you may know, I'm speaking at Search Engine Strategies Toronto next week (June 8 - 10) at the panel "Social Media: Do big companies get it?". I've been doing social media work with P&G, so I'm really excited to be speaking on this panel (plus … [Read more...]
Filed Under: Social Media
Building Your Brand and Marketing Your Blog – WordCamp Columbus
I had the honor and priviledge of speaking at wordcamp columbus on Saturday. First of all, what a great event - props go out to the organizers for putting on such a wonderful event. Second, I wanted to share the presentations that I gave. I … [Read more...]
Filed Under: Branding Tagged With: blog, blogging, brand building, brand equity, brand marketing, Branding, columbus, marketing, speaking, wordcamp
Are you Measuring the Right Things? Numbers That Matter.
Measurements matter. Especially online. The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers. The problem with focusing on the numbers is that you may be measuring the wrong … [Read more...]
Filed Under: Branding Tagged With: analytics, digital marketing, engagement, interactive, marketing metrics, measurement, measuring, social engagement, social media
Online Brand and Reputation Management – American Marketing Association
Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]
10 Tips to really "getting" Twitter – Don't be a Fail Whale
I recently led a social media strategy presentation for a multi-functional marketing team. I asked how many people were on twitter. Almost every hand in the room went up. Great (I thought). I asked how many people were active on twitter. Only a … [Read more...]
Filed Under: Social Media Tagged With: microblogging, social media, twellow, twitter
PLEASE!!!!! Stop the Social Spam; 5 Ways NOT to be a Social Spammer.
I was recently at sxsw, where some of the best, brightest and most interesting people come together for 5 days of panels, networking, parties and discussions. On the last evening an interesting debate ensued about what constitutes “spam”. It is such … [Read more...]
Filed Under: Featured, Social Media Tagged With: linked in, social engagement, social lnetworks, social media, social spam, spam, twitter
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