I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]
7 Biggest Mistakes Companies Make in Social Media
Filed Under: News & General, Social Media Tagged With: blogger outreach, blogging, brand building, Branding, brands, companies, conversation, conversational marketing, facebook, large companies, linkedin, marketing, mistakes, social media, social media marketing, twitter
Are you Measuring the Right Things? Numbers That Matter.
Measurements matter. Especially online. The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers. The problem with focusing on the numbers is that you may be measuring the wrong … [Read more...]
Filed Under: Branding Tagged With: analytics, digital marketing, engagement, interactive, marketing metrics, measurement, measuring, social engagement, social media
Online Brand and Reputation Management – American Marketing Association
Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]
10 Tips to really "getting" Twitter – Don't be a Fail Whale
I recently led a social media strategy presentation for a multi-functional marketing team. I asked how many people were on twitter. Almost every hand in the room went up. Great (I thought). I asked how many people were active on twitter. Only a … [Read more...]
Filed Under: Social Media Tagged With: microblogging, social media, twellow, twitter
PLEASE!!!!! Stop the Social Spam; 5 Ways NOT to be a Social Spammer.
I was recently at sxsw, where some of the best, brightest and most interesting people come together for 5 days of panels, networking, parties and discussions. On the last evening an interesting debate ensued about what constitutes “spam”. It is such … [Read more...]
Filed Under: Featured, Social Media Tagged With: linked in, social engagement, social lnetworks, social media, social spam, spam, twitter
Online Brand and Reputation Management – PubCon South
This post is a little late and definitely overdue. I wanted to share with you the presentation that I gave at PubCon South on Online Brand and Reputation Management. Online Brand and Reputation Management Pub Con South Krista Neher View more … [Read more...]
Filed Under: Branding Tagged With: brand building, brand management, online reputation management, presentation, pubcon, pubcon south, social media, speaking
Engaging in Social Media – Presentation at SES London
I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media. Check out my fellow panelists (who are extremely smart women with lots of great ideas on social … [Read more...]
Filed Under: News & General, Social Media Tagged With: conversation, engaging in social media, marketing, search engine strategies, seslondon, social media
6 Rules for Creating a World Wide Rave
Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (probably my favorite new media … [Read more...]
Filed Under: Social Media Tagged With: brand building, Branding, David Meerman Scott, digital marketing, Online Media, social media, viral marketing, Where the Hell is Matt?, World Wide Rave
Why Digital Marketing doesn't work… yet.
But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]
Filed Under: Social Media Tagged With: advertising, brand building, Branding, brands, digital marketing, history of advertising, interactive marketing, Krista Neher, marketing, ROI, social media, vintage advertising
What You'll Find when you open Pandora's Box? A GREAT lesson in Community Building.
Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast. Pandora Quick Facts Pandora has 22 million registered users Pandora’s marketing consisted of: … [Read more...]
Filed Under: News & General Tagged With: brand building, Cincinnati, Community Building, Copyright, Crowdsourcing, DMCA, Grassroots marketing, internet radio, Krista Neher, marketing, Pandora, social media, social media breakfast, word of mouth
