marketing Archives - Krista Neher

Why Digital Marketing Requires a Learning Organization

February 17, 2010 By Krista Neher 9 Comments

I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G). Today, marketers and ad agencies don't have to stay on top of dramatically … [Read more...]

Social Media Marketing – Just Showing Up Isn't Good Enough Any More

February 9, 2010 By Krista Neher 4 Comments

The Early Days of Social Media When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers. Consumers were curious about why brands were online and what they were talking … [Read more...]

Filed Under: Headline, Social Media Tagged With: brand building, converstaional marketing, creative social marketing, creative social media, facebook, linkedin, marketing, online brand building, social media, social media marketing, twitter

How to Create Passionate Raving Fans for Your Brand

January 26, 2010 By Krista Neher 3 Comments

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts. The secret truth is that getting people to like you is often as simple as just being … [Read more...]

Filed Under: Branding, Social Media Tagged With: being nice, brand advocates, brand building, brand enthusiasts, building brands, marketing, passionate fans, social media marketing

Want Something? All you have to do is ask! 5 Ways Asking Works.

October 29, 2009 By Krista Neher 4 Comments

I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you. The reality is that if you are nice and respectful and people like you, you will probably get the best results just … [Read more...]

Filed Under: Social Media Tagged With: asking for comments, comments, customer feedback, marketing, PR, re-tweets, requesting comments, requesting help, retweets, social communities, twitter

5 Marketing Lessons I learned at the Gun Range

July 27, 2009 By Krista Neher 1 Comment

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture). The experience was thrilling and exciting and fun and scary all at once, and there were a number of valuable lessons that I learned that can … [Read more...]

Filed Under: Featured, Social Media Tagged With: brand building, facebook, gun range, marketing, marketing lessons, social media, social media lessons, twitter

7 Biggest Mistakes Companies Make in Social Media

June 30, 2009 By Krista Neher 5 Comments

I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]

Filed Under: News & General, Social Media Tagged With: blogger outreach, blogging, brand building, Branding, brands, companies, conversation, conversational marketing, facebook, large companies, linkedin, marketing, mistakes, social media, social media marketing, twitter

Building Your Brand and Marketing Your Blog – WordCamp Columbus

May 18, 2009 By Krista Neher 5 Comments

I had the honor and priviledge of speaking at wordcamp columbus on Saturday. First of all, what a great event - props go out to the organizers for putting on such a wonderful event. Second, I wanted to share the presentations that I gave. I … [Read more...]

Filed Under: Branding Tagged With: blog, blogging, brand building, brand equity, brand marketing, Branding, columbus, marketing, speaking, wordcamp

Engaging in Social Media – Presentation at SES London

February 27, 2009 By Krista Neher 2 Comments

I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media. Check out my fellow panelists (who are extremely smart women with lots of great ideas on social … [Read more...]

Filed Under: News & General, Social Media Tagged With: conversation, engaging in social media, marketing, search engine strategies, seslondon, social media

Why trust employees to talk on the phone but not twitter?

February 26, 2009 By Krista Neher 4 Comments

This question was recently posed on twitter, and many felt that companies should be more open in their social media approaches. Maybe it’s because I worked for a conservative packaged goods company for years, but I don’t agree. Here is why: The … [Read more...]

Filed Under: Featured, Social Media Tagged With: blogs, customer service, gudelines, legal, marketing, PR, process, social media policy, social media risks, twitter

Krista’s engaging personality, professional presentation skills, and top-tiered marketing and social media knowledge combine to create a fun, knowledge-based, energy-filled experience. I value the times that I have participated in one of her seminars and would recommend Krista with a virtual megaphone.

Joanne Maly

Principal, Lincoln Maly Marketing

What I thought would be a refresher course for someone who has grown up using social media was so much more insightful. I now have the knowledge to implement a campaign and measure it’s success more efficiently!

Chelsey Bieser

Chief Executive Coordinator, Vling, LLC

I am so impressed. You have exceeded my expectations for the Boot Camp Digital Class. It was two days of information that I am excited to implement. Your materials, slides, examples and book gave me a clear guide to move forward and make a big impact in my business and future TEDxCincinnati Events. Thank you – you’re amazing!

Jami Edelheit

President, Evergreen Capital Investments, TEDxCincinnati Organizer

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