I've had the pleasure to speak in Brazil, London and Canada a number of times, and one of the pieces of "homework" that I always do before speaking in a new country is research their social media use. One interesting thing is that while the social … [Read more...]
Top 10 Highlights from Ad:tech Day 1
Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital). With so many smart marketing people in one place there was a ton of great content. I wanted to share the highlights of Day 1. Digital Marketers … [Read more...]
Filed Under: Social Media Tagged With: 10 highlights from day 1, ad:tech, ad:tech highlights, Chris Anderson, conference, digital marketing, Geoff Ramsey, Keynotes, marketing sessions, marketing speakers, sharing, social media
Why Digital Marketing Requires a Learning Organization
I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G). Today, marketers and ad agencies don't have to stay on top of dramatically … [Read more...]
Filed Under: Social Media Tagged With: continuous learning, digital learning, digital marketing, facebook, google, learning organization, marketing, myspace, social learning
Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.
As you may know, I had a busy November - I spent a week in NY for the ad:tech conference (disclosure - they are a client) and then went to PubCon Las Vegas. I wanted to take some time to post my key take-aways from each of the conferences. I'll … [Read more...]
Filed Under: Headline, News & General Tagged With: ad:tech, ad:tech recap, adtechny, digital marketing, marketing industry, marketing trends, mobile marketing, social media marketing, traditional digital marketing
Community Management: 6 Ways to Be Strategic
Community management is emerging as an important role for companies participating in social media. As with any new role is takes some time to figure out exactly what the role entails and how to execute effectively. At the same time organizations … [Read more...]
Filed Under: Social Media Tagged With: community management, community management priorities, community manager, digital marketing, online community management, online marketing, social media marketing, strategic community building, strategic marketing, strategic social media, strategic social media marketing
Cincinnati's Biggest Digital Event – Will You Be There?
My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow. Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best digital marketing event in … [Read more...]
Filed Under: News & General Tagged With: ad club cincinnati, ama cincinnati, American Marketing Association, Cincinnati, cincinnati conference, conference, conference networking, conference speakers, conference value, digital hub, digital hub initiative, digital marketing, interactive marketing, networking, non-conference, social media
Are you Measuring the Right Things? Numbers That Matter.
Measurements matter. Especially online. The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers. The problem with focusing on the numbers is that you may be measuring the wrong … [Read more...]
Filed Under: Branding Tagged With: analytics, digital marketing, engagement, interactive, marketing metrics, measurement, measuring, social engagement, social media
Online Brand and Reputation Management – American Marketing Association
Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]
6 Rules for Creating a World Wide Rave
Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (probably my favorite new media … [Read more...]
Filed Under: Social Media Tagged With: brand building, Branding, David Meerman Scott, digital marketing, Online Media, social media, viral marketing, Where the Hell is Matt?, World Wide Rave
Why Digital Marketing doesn't work… yet.
But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]
Filed Under: Social Media Tagged With: advertising, brand building, Branding, brands, digital marketing, history of advertising, interactive marketing, Krista Neher, marketing, ROI, social media, vintage advertising
