Branding Archives - Krista Neher

7 Biggest Mistakes Companies Make in Social Media

June 30, 2009 By Krista Neher 5 Comments

I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]

Filed Under: News & General, Social Media Tagged With: blogger outreach, blogging, brand building, Branding, brands, companies, conversation, conversational marketing, facebook, large companies, linkedin, marketing, mistakes, social media, social media marketing, twitter

Building Your Brand and Marketing Your Blog – WordCamp Columbus

May 18, 2009 By Krista Neher 5 Comments

I had the honor and priviledge of speaking at wordcamp columbus on Saturday. First of all, what a great event - props go out to the organizers for putting on such a wonderful event. Second, I wanted to share the presentations that I gave. I … [Read more...]

Filed Under: Branding Tagged With: blog, blogging, brand building, brand equity, brand marketing, Branding, columbus, marketing, speaking, wordcamp

Online Brand and Reputation Management – American Marketing Association

April 8, 2009 By Krista Neher 9 Comments

Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]

Filed Under: News & General Tagged With: AMA, American Marketing Association, brand building, brand equity, Branding, Cincinnati, digital brand building, digital marketing, online brand and reputation management, social media, word of mouth

6 Rules for Creating a World Wide Rave

February 13, 2009 By Krista Neher 3 Comments

Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (probably my favorite new media … [Read more...]

Filed Under: Social Media Tagged With: brand building, Branding, David Meerman Scott, digital marketing, Online Media, social media, viral marketing, Where the Hell is Matt?, World Wide Rave

Why Digital Marketing doesn't work… yet.

February 9, 2009 By Krista Neher 2 Comments

But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]

Filed Under: Social Media Tagged With: advertising, brand building, Branding, brands, digital marketing, history of advertising, interactive marketing, Krista Neher, marketing, ROI, social media, vintage advertising

Companies Doing It Right – The Most Important Thing your Company can do on Social Media

January 30, 2009 By Krista Neher 6 Comments

A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple. Find people who are already talking about you (both good and bad) and engage them. To … [Read more...]

Filed Under: Featured, Social Media Tagged With: brand building, Branding, buzzmarketing, conversational marketing, facebook, ford, freshbooks, jetblue, Krista, Krista Neher, linked in, lovesac, marketing, social media, twitter, wom, word of mouth, zappos

Book Review Personality Not Included

January 29, 2009 By Krista Neher 5 Comments

Category: Marketing - Branding I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer party at Guy Kawasaki’s house over the … [Read more...]

Filed Under: Book Reviews Tagged With: Book, Book Review, brand building, Branding, Business Book Review, Marketing Book Review, Personality, Personality Not Included, Reading List, Rohit Bhargava

Learn Great Creative Marketing at the Airport

January 21, 2009 By Krista Neher 4 Comments

On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv) I had the pleasure of a sweet 2 hour layover at the Cleveland airport. While wandering around I came across some smart, useful, and relevant … [Read more...]

Filed Under: Branding Tagged With: airport, brand building, Branding, little tikes, marketing, marketing with meaning, relevant marketing, rock and roll hall of fame

Protect Your Brand – Learn from The Zoo and Creation Museum

December 3, 2008 By Krista Neher 7 Comments

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum. What started as an innocent marketing program - get a discount when you visit 2 local tourist … [Read more...]

Filed Under: Branding Tagged With: brand equity, Branding, Cincinnati, Cincinnati Zoo, co-branding, Creation museum, marketing

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Building Your Brand and Marketing Your Blog – WordCamp Columbus

Book Review Personality Not Included

Learn Great Creative Marketing at the Airport

Protect Your Brand – Learn from The Zoo and Creation Museum

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