In my social media presentations, I mention the importance of building a content strategy for your social media marketing plan. This content generation is how you are going to attract your target audience. However, another aspect to keep in mind is … [Read more...]
What to do AT the Conference: Rocking SXSW and PubCon
March 14, 2011 By Leave a Comment
In my last post I shared tips about what to do in preparation for a conference. Planning who to meet, knowing what you want to achieve and doing your research. In this post I want to focus on things to do at the conference to help you achieve your … [Read more...]
Rocking SXSW and PubCon: How to Get More Out of Conferences
March 8, 2011 By 1 Comment
I’m on a plan right now headed to Austin where I will be speaking at SXSW and PubCon South. As many of you probably know, I’ve been attending conferences around the world for many years now, and I speak at them about 20 times a year. One of the … [Read more...]
Book Review: Buzz Marketing – Read It
February 25, 2011 By Leave a Comment
Many social media success stories are built on the same marketing fundamentals that have been around for many years. This is a great book for any marketer to read about how to "get people talking about your stuff". This book is definitely worth a … [Read more...]
Cincinnati Meeting Space: 5 Ways to Make Sure Your Meeting is a Success
February 14, 2011 By Leave a Comment
In my years of experience with corporate meetings and training sessions, I have learned a lot about the do's and don'ts of meeting presentations. These tips are key in creating a good atmosphere for learning and, in turn, your audience will get … [Read more...]
Book Review: Positioning: The Battle for Your Mind
February 2, 2011 By Leave a Comment
Category - Marketing - Branding Rating: 3.5/5 stars Overview - Brand Marketing Book If you are building a brand or a business you need to think about positioning and branding. What is it that you want to stand for that is unique and different in … [Read more...]
Setting Goals for your Social Media Strategy
February 1, 2011 By Leave a Comment
In my presentations, I like to emphasize the importance of setting goals when implementing social media into a business plan. Have you set goals for your company’s social media strategy plan for 2011? The year has just begun and it’s not too late … [Read more...]
