Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010

This post is a detour from my regular marketing posts..... please disregard if you are not interested in the personal randomness. Over the weekend I was reflecting on last year and thinking about this year and what I want to accomplish.  There are … [Read more...]

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

As you may know, I had a busy November - I spent a week in NY for the ad:tech conference (disclosure - they are a client) and then went to PubCon Las Vegas.  I wanted to take some time to post my key take-aways from each of the conferences.  I'll … [Read more...]

Facebook Marketing – Getting the Most out of Facebook – The Circuit Cincinnati

A few weeks ago I had the pleasure of presenting to the Circuit - an IT Networking Group based in Cincinnati. I presented on Facebook Marketing - how to get more out of Facebook. Most of the people in the room were on Facebook, but few were using … [Read more...]

Do Big Companies get Social Media? Interview with me at SES Toronto

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by slideshare). Having working for P&G for … [Read more...]

Cincinnati's Biggest Digital Event – Will You Be There?

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow. Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best digital marketing event in … [Read more...]

7 Biggest Mistakes Companies Make in Social Media

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]

Online Brand and Reputation Management – American Marketing Association

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]

Engaging in Social Media – Presentation at SES London

I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media.  Check out my fellow panelists (who are extremely smart women with lots of great ideas on social … [Read more...]

What You'll Find when you open Pandora's Box? A GREAT lesson in Community Building.

Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast. Pandora Quick Facts Pandora has 22 million registered users Pandora’s marketing consisted of: … [Read more...]

4 Tips for Website Sales Optimization from SES Chicago

  The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search).  Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing your site to maximize sales.  While … [Read more...]

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