Hey Everyone – Monetize Your Friends!

As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. The effort to monetize the world (via ads) has been … [Read more...]

Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference

Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and examples. While many of the sessions concentrated … [Read more...]

Innovation with Meaning

The digital non-conference conference put on by the AdClub Cincinnati session “Digital Technology Goes Beyond the Computer Screen, Way Beyond” talked about new technologies, but the “money” of the session was about when, why and how to use innovative … [Read more...]

Bringing Quality Back. Keynote of the Digital Hub Non-Conference

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation on my post on the adclub … [Read more...]

The Exhibit Hall at Ad:tech – The Good the Bad and the Drunk

The exhibit hall at ad:tech was HUGE!!!  With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new product or service. One of the themes?  Alcohal.  It was only … [Read more...]

Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them

“Not only is the advertising industry somewhat desperate looking around the corner into 2009… Not only will advertising revenues go down, viewership will continue to disintegrate and go places where there isn’t any advertising.” – Peter Price, … [Read more...]

LinkedIn Announces Apps – The Future of Social Platforms?

LinkedIn announced today the launch of LinkedIn applications.  I know what you're thinking.... no.... will the Facebook App spam hell now plague LinkedIn as well?  Fortunately, the answer is no. What Linked in is launching 10 applications from 8 … [Read more...]

The Falling Economy is GOOD for Web Surfers

Ad Age reported this week that there are fewer ads on the web today than there were a year ago.  While we are all still bombarded by annoying pop-ups, banner ads and now more and more in-content ads, apparently they are on the decrease: In aggregate, … [Read more...]

  • To check availability and see how I can make your event a home run. Contact
  • Discover how Krista will educate, excite and engage your audience. Speaker Info

Hired by Leading Companies including:

company-1.png company-2.png company-3.png company-4.png company-5.png company-6.png company-7.png company-8.png company-9.png company-10.png company-11.png company-12.png company-13.png company-14.png company-15.png