Marketing Strategy: Optimization vs. More



Many businesses that I work with are looking for strategies to get more traffic, more followers, more likes.

They want to grow their footprint and reach more people.

One thing to consider is whether or not your time is better spent getting more or optimizing what you already have.

What gets you a better ROI:

  • Spending time/$$ to get 100 new website visitors or turning more of your existing website visitors into customers?
  • Getting more Facebook fans or driving engagement with current fans?
  • Reaching more people or making sure that your message actually grows your business?

The point is that we sometimes focus too much on more when we aren’t even getting results with what we already have.

As marketers it is important to weigh the investment of time/$$/other resources spent on growth vs. optimization. Figure out how to build a system that works before you spend money driving people to something. Get a conversion strategy for your site to turn visitors into leads before getting more traffic.

Carefully weigh your options – often optimization provides a better ROI than growth.

SuperBowl Ad Review: Dads and the New Moms, Let's Make Fun of Hipsters and WTF Nationwide?!?!?!?!

Like many of you, I love watching the Super Bowl – mostly for the ads. When it comes to ads, this year didn’t disappoint – there were highs, lows and some serious WTF moments. Here are my highlights of the ads:

1) Dads are the new Moms

A few years ago we saw a trend with advertisers going for emotional “thank you mom” type moments and most dads were portrayed as bumbling morons, incapable of successfully completing even the smallest tasks.  Dads have changed. Advertisers are now their cheerleaders and the emotional dad commercials were plentiful this year.

2) WTF Nationwide?!?!?!?!

Nationwide had 2 spots that couldn’t have been more different. The first one was about dead children, who died from random “preventable” accidents. According to Nationwide, their goal was to raise awareness. In defending the spot they point out that “thousands of people visited their MakeSafeHappen website, which builds awareness about accidents. Ummm… thousands of people visited your website? After a superbowl spot? That sounds successful to you? Sorry Nationwide, but thousands of people visit my website, and I don’t even have a superbowl ad. The ad was just strange and depressing, and didn’t make me want their insurance (or wait, will I be insured if my kid dies?!?!? Is that the point??!?!).

The second one was hysterical and featured Mindy (from the Mindy project) being invisible. This was a great ad, but I wonder how many people remember that it came from Nationwide.

The 2 Nationwide ads couldn’t have been more different in tone, branding, strategy and everything… Strange approach to fragment your brand.

3) Dear Camry: An Ad Can’t Make You Edgy

Branding is about consistency between your actual product and how you market it. I’m no car buff, but I think that people buy a Camry because it is reliable, affordable and looks like a normal car. It isn’t sexy. It doesn’t have a hot design. It doesn’t have a great powerful engine. It isn’t an adventurous car. It is a safe car, and that is OK. The Camry commercial on the other hand was about adventure and testing the limits. The car is in no way about that. You don’t buy a Camry because you test the limits and crave adventure.

IMO this ad, while a good commercial was was off brand for Camry.

An ad alone can’t change your brand value proposition.

4) Let’s Make Fun of Hipsters!!!

In 2015, mocking hipsters became fun. The Budweiser ad mocked the craft beer snobs, and while some were up in arms, I say GOOD FOR YOU FOR CELEBRATING YOUR CUSTOMERS and making them feel good about not fussing over hoppy IPAs and “dissecting beers”. From a branding perspective this was great – the people who were offended would never touch a Budweiser and they made their customers feel good. Loved it.

A truck company also subtly mocked a hispter on a scooter… One of the themes between the trucks and “real beer” was celebrating the non-hipster…

Superbowl Ad Highlights

Are you prepared for Emergencies?

Krista Neher being Interviewed at Boot Camp DigitalToday, at 11:30 a friend Facebook chatted me to let me know that she had given a news station my contact information for a story they were doing. A minute later they called asking to come by the office in 15 minutes to do the interview. Not only did I have to pull myself together, I also needed to develop talking points for the interview!


When I woke up this morning I looked at my calendar and said “I have no meetings today…. no need to do makeup or hair…. and I wore jeans and a t-shirt that I got at a conference… Thankfully, I have an emergency kit at the office for these situations.

How to Always Be Prepared to Take Advantage of Media Opportunities

Here are some of the things that I do to always be prepared to take advantage of media opportunities:

1. Keep a Professional Change of Clothes Handy

I always keep a blazer, a Boot Camp Digital t-shirt and heels at my desk. This way if I have an emergency client meeting or media opportunity I can quickly transform myself into appropriate business attire.

2. Have Makeup and Hygiene products on hand

Looking your best isn’t just about your clothes…. I keep emergency toiletries at my office including makeup, deodorant, a toothbrush and mouthwash. I was able to quickly “put on my face” to jump into gear as soon as the opportunity came up.

3. Know some Interesting Stats

I always try to keep a few key/interesting statistics about social media in my head. Being able to quickly quote industry news and statistics in emergencies interviews makes me appear knowledgable. When the interview request came up I did some quick research and memorized 2 new stats that I could quote to appear as professional as possible.

4. Ask for Help

Other people can also be great resources for these opportunities. If you have time, post a question on Twitter to survey other people. I asked my team to research a few stats and dates that I wanted to mention.

5.  Keep Your Workspace Presentable

So, this is one that I need to learn from 😉 Prior to the camera crew arriving I went into “CleanUp Mode” at the office…. I removed a collection of 9 coffee cups from my desk (yes seriously) and tidied up… It would have reduced my stress if we had a clean space to begin with. Also, consider creating a “press space” in your office. Somewhere that you can be filmed with your branding in the background.

Anyone else have tips?


The #1 Thing You Need to Do for Your Online Personal Brand

Now that Boot Camp Digital launched our new personal branding training course called Launch Yourself, we’ve been sharing tons of personal branding
 tips and resources for our fans and followers.

When another professional wants to learn something about you in 2013, the first thing they’re going to do is Google you. If your online brand isn’t impressive – or worse, if you’re basically nonexistent online – you’ll be missing out on thousands of opportunities, connections, and more.

So what’s the most important thing you can do when it comes to improving your online brand? Google yourself!

If you want to know how you appear to other professionals online, look yourself up on search engines. First impressions no longer involve your resume personal branding and proper business attire for an in-person meeting. First impressions are the first 1-10 links that show up in a search engine when someone types in your name.

Google yourself to see what social networks you’re showing up on, and think about how your brand appears to other professionals. If your online persona is much less professional than what your real-life persona is like in the workplace, you have a lot of work to do!

Start getting active on as many social networks as you can – Facebook, Twitter, LinkedIn, Google+, blogs, and more. This is the perfect opportunity for you to demonstrate that you care about what you do, and that you know what you’re talking about.

Share articles related to your line of work, and write blog posts and post videos that will be helpful to followers, fans, and colleagues.

After you’ve spent a couple of weeks becoming more present or just improving your online brand, Google yourself again. You’ll be surprised at how much more impressive your brand is after just a few days and minimal effort. If you need more help (which most serious professionals do), then check out our personal branding development class, Launch Yourself!


The Art of Enchantment with Guy Kawasaki at #BoldFusion Cincinnati

I’ve had the opportunity to hear Guy speak a number of times, and was even at a party at his house a few years ago.  This year I had the opportunity to hear him talk about Enchantment at #BoldFusion in Cincinnati.  Enchantment can help businesses and individuals influence other people.

1. Achieve Likability

  • Smile like you mean it
  • Accept others for who they are
  • Default to “yes” and think about how you can help the other person

2. Achieve Trustworthiness

If they like you but don’t trust you, you can influence them.

  • Trust others before you expect them to trust you
  • Give people a reason to trust you (for example the Zappos return policy)
  • Bake don’t ea
  • Eaters think that there is only so much food
  • Bakers think that they can create more – there is enough for everyone
  • The world isn’t a zero sum game
  • Agree on Something
  • Find commonalities and Build Common Ground
  • Things that we agree on bonds us and builds trust

3. Perfect

  • Have great stuff
  • Make great products that are Deep, Intelligent, Complete, Empowering, Elegant

4. Launch

  • Tell a story – stop using stupid words that don’t mean anything – everyone does that
  • People can remember the story
  • Plant many seeds so that many people embrace your products
  • Nobodys are the new somebodies
  • Don’t focus only on A listers
  • Use salient points – explain things in terms that people understand – for example 300 calories = running 3 miles
  • Don’t talk about dollars, talk about what the dollars buy – focus on the things that people care about, the benefit

5. Overcome Resistance

  • Create smart strategies to overcome resistance that people may have
  • Provide social proof – knowing that our friends do something makes us more likely to do it
  • Use a dataset to prove and change a mindset
  • Enchant all of the influencers
  • Build an ecosystem – customers, developers, resellers, user groups, websites, blogs, online special interest groups, conferences and more
  • Invoke reciprocation – do something for someone and they will feel obligated to return the favor
  • The best response when someone thanks you is “I know that you would do the same for me” – which puts the person on notice that you may ask for something in the future
  • When someone owes you a favor, enable them to pay you back
  • Don’t rely on money – passion doesn’t require $$ – it is more powerful if people believe in it

7. Present

  • Customize the beginning of your presentation
  • Be a great presenter and storyteller
  • Create a custom introduction that makes you relatable
  • Sell your dream – know how to sell your enchantment to people
  • 10 slides, 20 minutes, 30 point font

8. Use Technology

  • Remove the speedbumps – make it easy for people to connect with you
  • Provide value – especially in social media
  • Information, insights and assistance make good content
  • Great content opens the door
  • Engage – fast, flat, frequent

9. Enchant Up

  • Enchant your boss by dropping everything when they ask for something
  • Prototype fast – try something quick to show that it is a priority and to get feedback
  • Deliver bad news early
10. Enchant Employees
  • Provide a MAP – Mastery, Autonomy and Purpose
  • Empower employees to do what is right
  • Suck it up – willingness to do dirty jobs is enchanting

RESULT: Resisting  You is Futile 😉

Show Don't Tell: Good Marketing Isn't about Irrelevant Messages

As you probably know, I live in Cincinnati, and the Cincinnati airport CVG has had the highest fares in the nation.  Yes, the most expensive airport to fly from in America has been Cincinnati, an airport that is dominated by Delta.  Flights on average are 28% more than the national average.

The good news for those living in Cincinnati is that there are a number of other airports nearby, and many travelers regularly drive an hour to an hour and a half to save hundreds of dollars by flying out of Dayton, Columbus, Lexington or Indiana.

I rarely fly out of CVG (the Cincinnati airport) any more because there are few direct flights and it is extremely expensive.

Think CVG First

When I saw this advertising campaign for CVG, I was floored.  The slogan is “think CVG first”.  Everyone does.  Who wouldn’t rather fly out of an airport that is nicer and closer?  Who wouldn’t want to reduce their overall travel time by flying from their home airport? Plus, the newly renovated airport is clean, beautiful, comfortable and has TONS of electrical outlets.

Everyone thinks of CVG first.

The reason that people don’t fly from CVG is because it is so expensive.

They start by searching for flights from CVG and then realize that they can save $200 – $500 by flying from somewhere that is only an hour away.

The high priced airfares have been in the local news for years.

To me, this campaign makes CVG airport seem out of touch.  I am a frequent business traveler, as are many of my friends, and very few travelers regularly fly from CVG.  Not because we don’t think of it, but because there are better schedules at lower prices at airports that aren’t much further away.

I laugh every time I see this campaign because it is so out of touch.

Show Don’t Tell: How CVG Could Address the Issue

If CVG really wanted to show people that they are actually in touch with why people choose other airports they could address the actual issue.  Sure, they don’t control pricing at an airport, and they are probably just as annoyed as we are about flight prices, since high fares means fewer travelers and less revenue for them.  That being said, I’m sure that it would be bad publicity for them to attack the airlines, who are also one of their stakeholders.

Here is what I would do.

Take my pointless advertising budget and say “Hey, we can’t control the price of flights out of the airport, but we share your frustration.  We are taking our ad budget and using it to give you $$ back.”  Give travelers money off of each flight, or a voucher for free food or something…….  Show that you understand the problem and care about it.

Rather than trying to broadcast messages to people, show them that you care about the issue.  Even if you can’t fix it.  Be a champion.

That would win tremendous goodwill in the community.

Think of the PepsiRefresh project – they took the millions that they would have spent on the SuperBowl and instead created a grant program for businesses and community organizations.  They said “rather than spending millions messaging at you, we’ll do something for you”.  They probably generated more media and more impressions from the Refresh project than they would have with a superbowl add.

What do You Think?

70% of CEOs Have Lost Trust In Marketers: What is the Problem and What do We Do About It?

Bryan Eisenberg shared an article today from Marketing Week that claims that 70% of CEOs have lost trust in marketers.

The reasons?

  • They can’t justify ROI
  • They have “continuously failed” to prove marketing strategies and campaigns delivered business growth
  • They live too much in the brand, creative and social media bubble
  • 73% of CEO’s believe marketers lack credibility because they cannot prove the business impact of marketing

What they would like to see is more accountability for ROI, sales growth and profit.  I have also heard that marketers have the shortest tenure of any C-level executives, and it seems that accountability and measurability are the chief concerns.  As they should be.

The Problem Seems Clear

The “trust me, this stuff works” mentality of many traditional and social media marketers is eroding trust for the marketing profession.  While we may not always be able to precisely calculate the exact impact or ROI of a marketing campaign, there should be clear logic and a financially justifiable reason for any undertaking.

Social media ROI is something that we talk a lot about, the the challenge of attributing ROI to marketing is a much larger problem.

Client: How do we calculate ROI for social media?

Me: Let’s use the same principles that you use to calculate the ROI for the rest of your marketing.

Client: What do you mean?

Me: Well, what is the ROI on your magazine ads or billboards, and how do you calculate it.

Client: We don’t.

Me: Interesting.

The ROI problem isn’t a social media one.  It is a larger problem.

The challenge for marketers is to justify and prove the return of all of their marketing.   The issue is that marketing ROI is very difficult to measure.  If we look at a traditional purchase funnel, we can measure action (when someone buys) but many of our marketing efforts focus on the top of the funnel (awareness and interest) which may be harder to tie back to ROI.  Also, the very bottom of the funnel – loyalty and advocacy may also be hard to tie a number to.

The problem is that if we focus our marketing efforts only on the parts of the funnel that lead to a sale or action, we are missing the big picture of what has been scientifically proven to lead someone to purchase.

The top of the funnel is important, but it is also the hardest to measure.

What Can We Do?

I don’t know what the answer is (but would love to hear your thoughts in the comments).

My instincts would say:

  • Educate ourselves more about the psychology of buying to better justify spending throughout the funnel
  • Educate our executives with measuring social media training
  • Create trackable campaigns
  • Be strategic so that you can tie your activities back to strategic objectives
  • Use multiple approaches to track ROI

Not everything that can be measured counts, and not everything that counts can be measured.

That doesn’t mean that all activities shouldn’t tie back to a marketing objective.  I recently interviewed HubSpot and they have lead generation goals for every channel they participate in.  While some social media sites don’t generate direct leads, they can justify strategically why they choose to participate anyways based on their objectives.

What do you think? How do we fix this problem?

Value Added Marketing: An Election Example

I know that we are all glad that the election is finally over and hopefully the charged political commentary across our social network feeds will finally come to an end.

Now that the election is over, marketing and advertising pros as well as campaign marketers are sharing the “secret sauce” and evaluating the strategies, tactics and tools used during the election.  This post isn’t about the politics (I can’t even vote) or intended to support a candidate or party.

I’ve Been Talking for A While About VAM (Value Added Marketing)

In my Social Media Boot Camp and Online training I’ve been talking more and more about creating marketing and using digital (or real life) tools to actually add value through your marketing.  The idea here is that rather than just using channels to yell messages at people and broadcast your message, think about how your marketing could inherently be valuable.  How could you use your marketing to add value to your audience?

Show Don’t Tell

One of the key concepts of Value Added Marketing is what I call show don’t tell.  Rather than telling people what you want them to believe, find ways to show them.  Put your money where your mouth is.

For example, if I was a doctor and I want you to believe that I care about providing you with a great experience I might create a text message program to let you know when I am running behind schedule.

The idea is rather than yelling messages at people, show them what you really mean.

Value Added Marketing in Line Waiting to Vote

I can’t vote, but a friend of mine went to vote early last week, and waited in line for 3 hours to cast his vote.  Political campaigns were both present at the waiting line, possibly trying to pick up a few late undecided votes.

One party had their volunteers handing you more political info sheets (as though we didn’t all get enough of those in the mail).

The other party had volunteers thanking you for waiting in line to vote and offering free hot chocolate or water.  No political messages.  No trying to change your mind.  Just a friendly thank-you and an offer to make you more comfortable.

While I’m not sure that hot chocolate would change my mind, the point is that by doing something valuable and helpful to people they like you more.  We often think about marketing as opportunities to shout messages at people.  Instead, if we look at marketing as opportunities to add value and really give something to people we might notice that they actually like us more and are more likely to choose to do business with us.

How Do You Unexpectedly Delight People and Give them Value?

Part of what makes the efforts of the second political party so interesting is that they didn’t even bring up “and vote for X”.  You know why they are there and who they want you to vote for.  They don’t need to harass you any more.  They focused on being nice.

One question to ask yourself is how you can unexpectedly delight your customers (or future customers)?  What touch-points do you have with them that you can turn in to an extraordinary experience?


Dasani Facebook App – "Recycle" your Photos and Get a Great Cover Image


These days it seems like every brand has a Facebook application…. and personally, I find very few of them at all interesting or engaging.  I came across the Dasani photosynthesis application (I think through an ad), and it was one of the better experiences that I’ve had with a brand on Facebook.  I wanted to share the cool app and also highlight some of the benefits from a marketing perspective.

I have had TONS of people ask me about my Facebook picture (which was generated from the app) so I wanted to share the app, plus some marketing insights on why this execution makes sense from a marketing perspective.

1. On-Brand Socially Relevant Concept

The photosynthesis application by Dasani takes your Facebook profile photos and turns them into a collage image of a photo that you select that can be used as your cover photo on Facebook (it generates an image in the right size for the cover image).

The theme of the app is very relevant to the brand strategy – you are recycling your Facebook photos to create a new cover image.  The concept is both on-brand (they are promoting recycling) and socially relevant (Facebook cover photos are shared online).  In addition, they actually donate to Keep America Beautiful for each image that is uploaded (extra bonus).

The brand is also integrated throughout the app experience.  For example, while it is creating your collage, the app asks you to wait while they recycle your photos.  The brand positioning message is clearly integrated into all aspects of the app.


2. Simple Execution

So many facebook apps start out as a great idea, but the actually user flow is clunky and difficult to execute.  Not the Dasani App.

You simply choose the image that you want to turn into a mosaic for your cover photo and the app with then use the rest of your profile photos to create it, thereby recycling your photos.

The app was surprisingly easy to use and clearly had a good user interface/user design team that created it.


3. Sharing is Built In

Sharing the concept is built right in.  First, the output is posted on your Facebook page, but also in the album it encourages you to share with your friends.  I can’t tell you how many people asked me how I got my profile photo…..

4. They Respect Your Privacy

You can approve the photos before they appear in your album…. so if you look terrible, don’t worry about it.

5. They Don’t Punch You In The Face With The Brand

PLUS, they resisted the urge to screw it up by putting their logo on your profile picture or the app.  The name of the app appears as the title of the album.  The branding is subtle but shows people where they can create their own.  Nice balance of branding vs. annoying.

6. If You Build It, They Probably Don’t Even Know

The old “If you build it they will come” doesn’t work well online.  As I searched for more information about the app, I found a number of brand sponsored blog posts, where the bloggers were paid to write about the application.

The quality of the posts ranged, from the one on the right, which looks like it was copied from a website and probably isn’t very effective, to other much more natural ones.

The one downside was that none of the bloggers had actually used or tried the app before posting…. it would have been a lot more powerful if the bloggers were encouraged to use their own experience as the premise for the post, especially since the app experience is so good.

Using bloggers, influencers and ads to spread the word is key.  This is often referred to as PAID, EARNED and OWNED media.  Dasani promoted it with paid media (blog posts and I think ads), earned media (people like me who love it and are talking about it) and owned media (on their channels).

After seeing all of these posts I thought that maybe Dasani should pay me for writing about them!  Also, note that the bloggers all used proper disclosures.

Have You Tried it Yet?  What do you Think?


You Can Pick My Brain. Just Not For Free.

I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can’t Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch of comments, but most interestingly, Michelle Spelman offered a lot of advice.  I wanted to distill the conversation into a blog post and share the best ideas with you and get your comments and ideas.

The problem is that I can’t pay my bills on free coffee/lunch/dinner PLUS it devalues my business.  I actually once had another marketing consultant ask to meet for coffee saying he had some social media business that he might send me.  At the meeting he basically asked me for my advice so that he could implement it with his clients.  He wasn’t even a friend.  I was SO SHOCKED.

I love my job. I love what I do. I love helping people. But if I answer every email question or meet with people for them to “pick my brain” I wouldn’t get any work done.

The article on Forbes suggests that you shouldn’t give away your advice for free.  Even to your family and friends. To me that is a little extreme since I really do enjoy the opportunity to help my friends and family and give back.

Here are the key challenges that I see:

  1. Determining who is a good investment to meet with. My business is largely built on networking. If I don’t meet people I won’t have a business, so I can’t turn down everyone.  A few years ago I adopted a policy not to meet with anyone (even on the phone) where there isn’t a clear purpose and benefit for me.  I don’t want to review your product or get a tour or give you my feedback.  Even with this policy, people still get through.  I’ve had people ask to meet to talk about partnering, when really they want referrals from me (with no incentive for me). On the other hand I’ve met with people about partnering and seen tremendous returns.
  2. How do you nicely say no. Seriously, I HATE saying no to people.  I find it hard.  How do you tell them no?  I sometimes deflect by saying that we could discuss some of these things if we had an engagement, but it is still hard.  Especially for people I like who have already signed up for some of my classes.

In our Facebook discussion on the issue, Michelle said:

“It takes a certain amount of discernment and judgement to figure out when a meeting would be a worthwhile investment in other ways besides money (open doors down the road, support a good cause etc). For me – if I had the time, I would say yes as often as possible just for sheer karma because, heck, I picked a few brains when I was getting started. But honestly, I was getting to the point where I was drinking so much free coffee and my work schedule was going haywire. Something (or someone) has to give…. back! I think what it boils down to is not necessarily just saying “no,” but finding a way to be helpful in a way that is equitable. Equitable is not the same as equal, but it is healthy and fair. No one can argue with the need to function in a way that is healthy and fair. And, in fact, when you are able to show where the boundary is (like they say in the article) and what your needs are, and do it diplomatically, you earn respect of those who truly are worthwhile connects. But still, there are those cases where you just have to follow your gut and take a leap of faith.”

Some Creative Solutions to Turn “Pick Your Brain” into $$

  1. Membership program with a Q&A – If you really do respect my advice, then you should be willing to invest in one of my programs to get it.  If it isn’t worth $27 for a social media marketing membership program (that also gives you webinars and countless videos) then it probably isn’t worth my time to give you my advice.  This is actually one of my solutions that just launched. The membership program for only $27 gives you the opportunity to get access to my content plus call in to a monthly Q&A call and ask whatever you want.  If my advice isn’t worth it to you than don’t waste my time.
  2. Tell them you have an upcoming webinar on that topic – Many years ago when I was starting out Cliff Ravenscraft gave me this idea. He suggested that if someone asks you a question, tell them that you have a webinar coming up on that topic, and that it will give them a much better ROI than your consulting rate.  Next, create the webinar, charge $25 or $50 for it and market it to your existing contacts as well.  If you get 10 people signed up it is a better ROI, and you answered the question.
  3. Don’t be accessible – I know people who do this.  They don’t give you the opportunity to talk to them directly until you have invested in a training or coaching program.  They give you the info and don’t share any personal contact information. This way you are paying for access.  I don’t think that this fits well with my brand or in working with corporate training programs, but it can probably work for a lot of businesses.
  4. Have Your Fee Schedule Handy – This technique is suggested in the article.  Always have a fee schedule handy and pass it out when the subject arises.  It can be tactful and hopefully turn questions into clients.
  5. Include Follow-Up Questions in Proposals – I do this with many of my corporate projects.  If I have been hired for training or consulting, I want to make sure that my clients have everything they need to be successful, and I am happy to answer a few questions after the engagement has ended.  That being said, I’ve had some clients send VERY in depth questions, well after the engagement has ended.  So, in my proposal as a VALUE ADD I include follow up calls as a line item.  This way they have a set amount of time to ask questions without feeling guilty, and if the follow-up exceeds my time allocation I can ask them how they want to handle it.
  6. Create a Group for them to Poll – Michelle Spelman said in our Facebook conversation “Saying no to brainpickers isnt fun, but it feels better than being taken advantage of. Most people don’t realize they crossed a line. The linkedin group I started was a direct result of too many brainpickers…. now I give them my consulting rate and invite them to join the group and pick the group’s brains. If they are seriously wanting my expertise, they hire me. If they can only afford coffee/lunch, they just join the group. It’s a win/win for all involved.”

Here are My questions to YOU:

(Feel free to answer one, all or talk about something else)

  1. How do you decide which meetings to take?
  2. How do you say no?
  3. How do you get people to say yes?

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