Unlocking Your Brand Potential: 3 Compelling Reasons to Start Blogging

3 Compelling Reasons to Start Blogging

A blog is an opportunity to create a space where you share thought leadership or longer-form ideas or content with people to build your personal brand. Over 90% of B2B and over 85% of B2C marketers use a blog. A blog can be a stand-alone website or a part of a website. For most personal brands, a blog is a part of their main website. My blog is where I share new ideas, content, and perspectives in a longer format than I can on other social networks where you’re reading this! Here are 3 compelling reasons to start blogging. 

Blogs are the center of your social media activities. 

Blogs are a hub that you own and control since the blog and the visibility of your posts are a part of your website. From a personal brand standpoint, blogs are usually used to share thought leadership content and position the writer as an expert. Social networks are great for sharing short posts, but blogs are more appropriate for longer format content. The other difference is that most social networks are timeline driven – so your post is only relevant for a short time after it is posted and then pushed down the news feed. Blog posts exist as long as you leave them there, so they can generate traffic and readers long after they were initially written. 

Blogs drive traffic to your website. 

A blogging strategy focusing on SEO can lead to more awareness and exposure to your brand and message. This will then lead to better optimization of your website and contribute to your blog’s long-term growth, credibility, and success. Strategically using blogs with keywords and phrases, posting to the blog regularly, and having backlinks to your site can cause it to rank higher on search engine results. Learn advanced optimization tricks to boost your search engine results.  My blog also drives people from social media to my website, where (hopefully) they are inspired to learn more about me or sign up for my emails. 

Blogs create connections. 

One of the great things about writing my blog is that by sharing my thoughts as an expert, I am able to connect with other experts in my field. Additionally, it has opened the door to various professional collaborations and opportunities because many clients with a strong online presence will often check my blog first to see that I am credible. Many of my professional opportunities came from my blog. I co-authored a textbook because the primary author wanted a co-author and had found some blog posts I had written on strategy and thought I would be a good fit.

Bonus: Pro Tip

Many people struggle to find the time or generate ideas to post regularly (ideally weekly but a minimum of monthly). My pro tip is to write about things that are interesting to you and then schedule them in batches to help you create content regularly! Then, promote the content that you create. Even if you create great content, you need to draw people in to read your content via social media, email, or other platforms, which requires additional effort. Check out these ideas to shake up your blog content.

Remember, blogging can be a powerful tool but requires significant time and effort. Before starting, consider if blogging is something you can invest in. Learn more about how to set up and manage your blog to drive results.

This information was taken from an excerpt of “Launch Yourself” by Krista Neher. For your free action planner and bonus resources, visit www.LaunchYourself.com/book.

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