Matter More, Market Less

I read this quote in my Facebook newsfeed today (and apparently credit is due to Nathan Engels for sharing it). As a marketer, it may be surprising that I would share this. Market less. Matter more. With social media, if you create content that … [Read more...]

Celebrity Nude Photos and Your Digital Footprint

I've been reading on Facebook and in the media a lot of different comments and perspectives about the recent leaked celebrity nude photos. The discussion quickly changed from "Exciting Celebrity News Pics" to a dialogue about sexism and violation of … [Read more...]

Social Media isn’t a Magic Bullet

Many of the businesses that I work with, especially small businesses and start-ups think that social media is a magic bullet that will bring them an endless stream of customers. It doesn’t work this way. If it did everyone would be rich and … [Read more...]

How a Real and Proper Vacation can Recharge You (Entrepreneurship)

  I've been running my business, Boot Camp Digital for over 5 years now (where does the time go). I love what I do. I work with great people. I'm always doing something fun and exciting. I look forward to working. That being said, I … [Read more...]

10 Things You Didn’t Know About (Aboot) Canadians

Happy Canada Day! As a Canadian living in America, I wanted to clarify some of the things that Americans don't know about Canadians.... Have something to add? Share in the comments. 1) Our Milk Comes in Bags. Yes, it sounds weird and yes, it … [Read more...]

How Speakers Can Use Infographics

Over the past few years I've been big on visual social marketing (I wrote 2 books on it), and I've recently been experimenting with infographics for uses beyond statistics. Soooo.... I created an infographic to represent my speaking qualifications … [Read more...]

Marketing Tip: You Don’t Get Ahead by Doing the Same Thing the Same Way as Everyone Else

In marketing, a lot of the time we look at what other businesses in our industry are doing, and we all tend to follow the same playbook. We follow the same rules and use the same tools. The problem with this is that you don't get ahead in business by … [Read more...]

Using Contests to Generate Social Media Mentions at Your Event

Most event planners want to generate social media mentions at their event -- to build awareness and drive attendance for the next year. The challenge is always HOW to get people talking. I recently put on a social media marketing conference in … [Read more...]

2 Tips to Make Reading Books Actionable

Everyone has different tips when it comes to how to make the most out of the books that they read. I’ve written 4 books now (WOW – How did that happen?!?!?!?) and read tons of books. Once of the challenges with reading books, as with training is how … [Read more...]

5 Ways to Use Pinterest Places to Promote Your Event

Pinterest Place Pins allow you to share pins on an interactive map that can help promote your event. We recently used Pinterest Place Pins to not only provide more information to attendees but also promote the event in general on Pinterest and our … [Read more...]

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