Matter More, Market Less

October 27, 2014 By Leave a Comment

I read this quote in my Facebook newsfeed today (and apparently credit is due to Nathan Engels for sharing it). As a marketer, it may be surprising that I would share this. Market less. Matter more. With social media, if you create content that … [Read more...]

Filed Under: Social Media

Celebrity Nude Photos and Your Digital Footprint

September 3, 2014 By Leave a Comment

I've been reading on Facebook and in the media a lot of different comments and perspectives about the recent leaked celebrity nude photos. The discussion quickly changed from "Exciting Celebrity News Pics" to a dialogue about sexism and violation of … [Read more...]

Filed Under: Personal Branding

Social Media isn’t a Magic Bullet

August 20, 2014 By Leave a Comment

Many of the businesses that I work with, especially small businesses and start-ups think that social media is a magic bullet that will bring them an endless stream of customers. It doesn’t work this way. If it did everyone would be rich and … [Read more...]

Filed Under: Social Media

How a Real and Proper Vacation can Recharge You (Entrepreneurship)

August 14, 2014 By Leave a Comment

  I've been running my business, Boot Camp Digital for over 5 years now (where does the time go). I love what I do. I work with great people. I'm always doing something fun and exciting. I look forward to working. That being said, I … [Read more...]

Filed Under: Entrepreneurship

10 Things You Didn’t Know About (Aboot) Canadians

July 1, 2014 By 1 Comment

Happy Canada Day! As a Canadian living in America, I wanted to clarify some of the things that Americans don't know about Canadians.... Have something to add? Share in the comments. 1) Our Milk Comes in Bags. Yes, it sounds weird and yes, it … [Read more...]

Filed Under: Uncategorized

How Speakers Can Use Infographics

June 11, 2014 By 3 Comments

Over the past few years I've been big on visual social marketing (I wrote 2 books on it), and I've recently been experimenting with infographics for uses beyond statistics. Soooo.... I created an infographic to represent my speaking qualifications … [Read more...]

Filed Under: Personal Branding

Marketing Tip: You Don’t Get Ahead by Doing the Same Thing the Same Way as Everyone Else

June 9, 2014 By Leave a Comment

In marketing, a lot of the time we look at what other businesses in our industry are doing, and we all tend to follow the same playbook. We follow the same rules and use the same tools. The problem with this is that you don't get ahead in business by … [Read more...]

Filed Under: Blogging

Using Contests to Generate Social Media Mentions at Your Event

May 21, 2014 By Leave a Comment

Most event planners want to generate social media mentions at their event -- to build awareness and drive attendance for the next year. The challenge is always HOW to get people talking. I recently put on a social media marketing conference in … [Read more...]

Filed Under: Social Media

2 Tips to Make Reading Books Actionable

April 8, 2014 By 1 Comment

Everyone has different tips when it comes to how to make the most out of the books that they read. I’ve written 4 books now (WOW – How did that happen?!?!?!?) and read tons of books. Once of the challenges with reading books, as with training is how … [Read more...]

Filed Under: Blog

5 Ways to Use Pinterest Places to Promote Your Event

April 1, 2014 By Leave a Comment

Pinterest Place Pins allow you to share pins on an interactive map that can help promote your event. We recently used Pinterest Place Pins to not only provide more information to attendees but also promote the event in general on Pinterest and our … [Read more...]

Filed Under: Presentations, Social Media
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