Using Contests to Generate Social Media Mentions at Your Event

Most event planners want to generate social media mentions at their event — to build awareness and drive attendance for the next year. The challenge is always HOW to get people talking.

I recently put on a social media marketing conference in Cincinnati Ohio, and we wanted to make the event more interactive by encouraging our audience to share their experience on Twitter. In addition to sharing a hashtag, we created a number of contests to remind people to keep tweeting and to bring visibility to the event.

As a result, we were actually a trending topic on Twitter for the day 😉

In addition to including the hashtag everywhere, we also ran a number of contests including:

  • Best tweet from each keynote (selected by the keynote speaker)
  • Most interesting Tweet of the day
  • Best Instagram photo of the day
  • Best quote from a speaker for the day
  • Most retweeted Tweet of the day

The result was that we had a variety of prizes throughout the day which kept the enthusiasm level high. Our prizes were small – Boot Camp Digital prize packs or a free book.

This is a strategy that can be used by speakers or event planners. As a speaker, you can encourage people to tweet about your presentation which brings visibility to both you and the event.

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