Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and examples. While many of the sessions concentrated … [Read more...]
Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference
November 18, 2008 By 2 Comments
Innovation with Meaning
November 18, 2008 By 1 Comment
The digital non-conference conference put on by the AdClub Cincinnati session “Digital Technology Goes Beyond the Computer Screen, Way Beyond” talked about new technologies, but the “money” of the session was about when, why and how to use innovative … [Read more...]
The Exhibit Hall at Ad:tech – The Good the Bad and the Drunk
November 7, 2008 By 3 Comments
The exhibit hall at ad:tech was HUGE!!! With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new product or service. One of the themes? Alcohal. It was only … [Read more...]
Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them
November 4, 2008 By 4 Comments
“Not only is the advertising industry somewhat desperate looking around the corner into 2009… Not only will advertising revenues go down, viewership will continue to disintegrate and go places where there isn’t any advertising.” – Peter Price, … [Read more...]
Crash Course on Branding
October 28, 2008 By 1 Comment
So.... what is a brand? And why does it matter? This blog will cover LOTS of branding stuff, so lets get started with the basics. Before we even get into "what" a brand is, let me prove to you (as there are some doubters) why branding is … [Read more...]
