One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation on my post on the adclub … [Read more...]
The Exhibit Hall at Ad:tech – The Good the Bad and the Drunk
November 7, 2008 By 3 Comments
The exhibit hall at ad:tech was HUGE!!! With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new product or service. One of the themes? Alcohal. It was only … [Read more...]
Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them
November 4, 2008 By 4 Comments
“Not only is the advertising industry somewhat desperate looking around the corner into 2009… Not only will advertising revenues go down, viewership will continue to disintegrate and go places where there isn’t any advertising.” – Peter Price, … [Read more...]
Exhibiting at Conferences – Save Money without Looking Cheap
October 28, 2008 By Leave a Comment
OK, so you're interested in exhibiting at conferences. GREAT IDEA. Depending on your industry hitting the conference circuit can be a great way to reach high value customers and especially the influencers. Why? Generally only those who are … [Read more...]
How to Get a Logo on the Cheap
October 28, 2008 By 11 Comments
A logo is one of the more important things for any small business or startup. While for some, a logo seems like a difficult and potentially expensive task, the reality is that you can create a great logo for any budget. A great logo is really … [Read more...]
Crash Course on Branding
October 28, 2008 By 1 Comment
So.... what is a brand? And why does it matter? This blog will cover LOTS of branding stuff, so lets get started with the basics. Before we even get into "what" a brand is, let me prove to you (as there are some doubters) why branding is … [Read more...]
