This post is a little late and definitely overdue. I wanted to share with you the presentation that I gave at PubCon South on Online Brand and Reputation Management. Online Brand and Reputation Management Pub Con South Krista Neher View more … [Read more...]
Online Brand and Reputation Management – PubCon South
Filed Under: Branding Tagged With: brand building, brand management, online reputation management, presentation, pubcon, pubcon south, social media, speaking
Engaging in Social Media – Presentation at SES London
I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media. Check out my fellow panelists (who are extremely smart women with lots of great ideas on social … [Read more...]
Filed Under: News & General, Social Media Tagged With: conversation, engaging in social media, marketing, search engine strategies, seslondon, social media
Why trust employees to talk on the phone but not twitter?
This question was recently posed on twitter, and many felt that companies should be more open in their social media approaches. Maybe it’s because I worked for a conservative packaged goods company for years, but I don’t agree. Here is why: The … [Read more...]
Filed Under: Featured, Social Media Tagged With: blogs, customer service, gudelines, legal, marketing, PR, process, social media policy, social media risks, twitter
6 Rules for Creating a World Wide Rave
Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (probably my favorite new media … [Read more...]
Filed Under: Social Media Tagged With: brand building, Branding, David Meerman Scott, digital marketing, Online Media, social media, viral marketing, Where the Hell is Matt?, World Wide Rave
Twitterhawk – Is social media losing relevance and authenticy?
I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics. How it Works In check out their site (I haven’t used it yet) in their words: “We’ll find people talking NOW about your topic, even in a … [Read more...]
Filed Under: Social Media Tagged With: authentic conversations, communication, marketing, relevance, social media marketing, social media spam, spam, twitter, twitterhawk
Why Digital Marketing doesn't work… yet.
But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]
Filed Under: Social Media Tagged With: advertising, brand building, Branding, brands, digital marketing, history of advertising, interactive marketing, Krista Neher, marketing, ROI, social media, vintage advertising
What You'll Find when you open Pandora's Box? A GREAT lesson in Community Building.
Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast. Pandora Quick Facts Pandora has 22 million registered users Pandora’s marketing consisted of: … [Read more...]
Filed Under: News & General Tagged With: brand building, Cincinnati, Community Building, Copyright, Crowdsourcing, DMCA, Grassroots marketing, internet radio, Krista Neher, marketing, Pandora, social media, social media breakfast, word of mouth
Companies Doing It Right – The Most Important Thing your Company can do on Social Media
A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple. Find people who are already talking about you (both good and bad) and engage them. To … [Read more...]
Filed Under: Featured, Social Media Tagged With: brand building, Branding, buzzmarketing, conversational marketing, facebook, ford, freshbooks, jetblue, Krista, Krista Neher, linked in, lovesac, marketing, social media, twitter, wom, word of mouth, zappos
Book Review Personality Not Included
Category: Marketing - Branding I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer party at Guy Kawasaki’s house over the … [Read more...]
Filed Under: Book Reviews Tagged With: Book, Book Review, brand building, Branding, Business Book Review, Marketing Book Review, Personality, Personality Not Included, Reading List, Rohit Bhargava
The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)
When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them. While these are all great potential tools in … [Read more...]
Filed Under: Social Media Tagged With: blogging, blogs, facebook, linkedin, pull marketing, push marketing, social media, social media marketing, twitter, viral marketing
